Product Marketing Manager
Liquid AI · New York, United States
- On site
- Full-time
- $150,000 / year
- New York, United States
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Job highlights
- First Product Marketing hire with high ownership.
- Develop and execute launch strategies for AI systems.
- Translate complex technical capabilities into clear messaging.
- Build sales and partnership enablement materials.
- Drive marketing metrics to pipeline and revenue.
About the role
About Liquid AI
Spun out of MIT CSAIL, we build general-purpose AI systems that run efficiently across deployment targets, from data center accelerators to on-device hardware, ensuring low latency, minimal memory usage, privacy, and reliability. We partner with enterprises across consumer electronics, automotive, life sciences, and financial services. We are scaling rapidly and need exceptional people to help us get there.
The Opportunity
You will be our first product marketing hire, reporting to the VP of Marketing at the intersection of product, communications, and go-to-market. Your job is to ensure that what we build lands with the right audiences and is supported by the infrastructure to do it repeatedly. This is a high-ownership role for a strategic marketer who can deeply understand Liquid's capabilities and the needs of our enterprise buyers and technical users - and is also motivated by Liquid’s story. You must thrive in ambiguity and are energized by standing up a function from scratch. No playbook required.
What We're Looking For
We need someone who is a:
- Builder: You use modern tools and AI, including Claude Code, for content creation, campaign work, and rapid prototyping; you're comfortable spinning up a demo or proof-of-concept when it serves a launch or sales moment, and you can teach your team to do the same
- Translator: You move between deeply technical source material and clear, credible market messaging. You know when an answer from engineering needs more clarity before it ships. You can balance short-term goals with long-term vision and company building needs.
- Operator: You build repeatable systems, not one-off deliverables: Kickoffs, briefs, retrospectives
- Cross-functional driver: You partner across product, GTM, comms, and sales and are able to run campaigns that work across multiple channels
- Network: You have recommendations for tools, contractors, and agencies that can enable Liquid to build out the foundation of marketing and communications team that can scale, and you must be able to work with AI tools and freelancers
The Work
- Lead competitive analysis and market research to inform positioning and surface growth opportunities
- Partner with product and GTM leads to develop and execute launch strategies end-to-end, from brief through post-mortem
- Translate complex technical capabilities into clear messaging for enterprise buyers, developers, and technical decision-makers
- Build and maintain sales and partnership enablement: one-pagers, decks, battlecards, and use case briefs
- Analyze product usage data and customer feedback to refine messaging and market positioning
- Define and track marketing metrics that connect launch activity to pipeline and revenue outcomes
- Partner with the content and product teams to develop demos and interactive experiences that make Liquid's capabilities tangible for buyers
Must-have Desired Experience
- 5+ years in product marketing for technology companies, with meaningful growth-stage experience and ideally at a tech company with a highly technical product and a multi-dimensional business model (e.g., direct sales plus channels, self-serve, etc.)
- Track record of product launches and campaigns that drove adoption and revenue
- Comfortable in technical environments: you ask the right questions and know when something needs more clarity before going to market
- Operational by default with organizational excellence across multiple concurrent workstreams
- Effective cross-functional collaborator in fast-paced environments with competing priorities
Nice-to-have
- Experience marketing AI/ML, infrastructure, or developer-focused products to technical buyers
- Background with enterprise sales teams in complex, multi-stakeholder deal cycles
- Familiarity with the competitive landscape across foundation model providers and edge AI
- Has previously been a founding marketing team member at an early stage tech company
- Hands-on experience using Claude Code or similar AI-assisted development tools to build demos, prototypes, or interactive proof-of-concepts
What Success Looks Like (Year One)
- Launch infrastructure is in place with a repeatable operating cadence for model and product releases that cross-functional teams trust and use
- Enablement materials are current, consistent, and actively used by sales and partnerships to move deals forward
- Marketing metrics are defined and tracked, with a clear line connecting launch activity to pipeline and revenue outcomes
- Messaging is consistent across channels, materials, and external appearances
What We Offer
- Compensation: Competitive base salary with equity in a unicorn-stage company
- Health: We pay 100% of medical, dental, and vision premiums for employees and dependents
- Financial: 401(k) matching up to 4% of base pay
- Time Off: Unlimited PTO plus company-wide Refill Days throughout the year
Key skills/competency
- Product Marketing
- AI/ML Marketing
- Go-to-Market Strategy
- Market Research
- Competitive Analysis
- Messaging & Positioning
- Launch Strategy
- Sales Enablement
- Technical Product Marketing
- Cross-functional Collaboration
Skills & topics
- Product Marketing Manager
- AI Marketing
- Technology Marketing
- Go-to-Market Strategy
- Product Launch
- Market Research
- Messaging
- Sales Enablement
- Technical Product Marketing
- Growth Stage Startup
How to get hired
- Tailor your resume: Highlight 5+ years in tech product marketing, growth-stage experience, and technical product success.
- Showcase your builder mindset: Emphasize experience with modern tools, AI, and creating demos or POCs.
- Demonstrate translation skills: Provide examples of turning complex technical info into market messaging.
- Prepare for ambiguity: Be ready to discuss how you build functions from scratch in fast-paced environments.
- Research Liquid AI: Understand their MIT CSAIL origins, AI systems, and target industries.
Technical preparation
Familiarize with AI/ML concepts and terminology.,Understand edge AI and foundation models.,Practice translating technical specs into benefits.,Learn about product launch frameworks.
Behavioral questions
Describe building a function from scratch.,How do you handle ambiguity and prioritize?,Give an example of cross-functional collaboration.,How do you translate technical information effectively?
Frequently asked questions
- What is Liquid AI's core technology?
- Liquid AI builds general-purpose AI systems designed to run efficiently across various deployment targets, from data centers to on-device hardware, focusing on low latency, minimal memory usage, privacy, and reliability.
- What is the primary responsibility of the Product Marketing Manager at Liquid AI?
- The Product Marketing Manager will be the first in this role, responsible for ensuring Liquid AI's products reach the right audiences with effective go-to-market strategies and supporting infrastructure. This involves a blend of product, communications, and GTM execution.
- What kind of experience is essential for this Product Marketing Manager role?
- Essential experience includes 5+ years in product marketing for technology companies, particularly at growth-stage companies with highly technical products and multi-dimensional business models. A track record of successful product launches and campaigns that drove adoption and revenue is crucial.
- How does Liquid AI use AI in its marketing efforts?
- Liquid AI encourages the use of modern tools and AI, such as Claude Code, for content creation, campaign work, and rapid prototyping. The ideal candidate will be comfortable using these tools and teaching others.
- What are the key performance indicators for the Product Marketing Manager in their first year?
- Success in the first year involves establishing launch infrastructure with a repeatable operating cadence, ensuring enablement materials are current and used by sales, defining and tracking marketing metrics that link to pipeline and revenue, and maintaining consistent messaging across all channels.
- What is the work environment like at Liquid AI for a Product Marketing Manager?
- The role is described as a high-ownership position that requires thriving in ambiguity and the excitement of building a function from scratch. It involves deep collaboration across product, GTM, communications, and sales teams in a fast-paced environment.
- What are the benefits offered by Liquid AI?
- Liquid AI offers competitive compensation with equity in a unicorn-stage company, 100% coverage of medical, dental, and vision premiums for employees and dependents, 401(k) matching up to 4%, and unlimited PTO with company-wide Refill Days.
- What types of companies does Liquid AI partner with?
- Liquid AI partners with enterprises across various sectors including consumer electronics, automotive, life sciences, and financial services.