Marketing Manager
Linklaters Americas · New York, United States
- On site
- Full-time
- $185,000 / year
- New York, United States
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Job highlights
- Manage local marketing and events for growth.
- Engage target audiences and build brand awareness.
- Analyze market trends and client insights.
- Collaborate with global and regional teams.
- Drive innovative and competitive marketing strategies.
About the role
Marketing Manager
Linklaters Americas is seeking a dynamic Marketing Manager to drive and manage high-impact, high-quality local marketing activities across various channels. This role is crucial for engaging target audiences, strengthening brand awareness, and supporting firm and client and sector strategy. You will ensure global and regional marketing initiatives are localized appropriately, ensuring targeting, content, and execution resonate with the local market while maintaining strategic alignment.
Key Responsibilities
- Drive and manage high-impact, high-quality local marketing activities across various channels.
- Ensure global and regional marketing initiatives are localized appropriately for the local market.
- Collaborate with dedicated Events teams to plan, organize, and execute local events to the highest standards.
- Identify, grow, and manage local sponsorships and partnerships.
- Analyze local market trends and client insights, using data to shape messaging and optimize marketing effectiveness.
- Develop insightful reports and presentations, tracking key marketing performance metrics.
- Identify and integrate emerging marketing trends to ensure the local strategy remains innovative.
- Work seamlessly with stakeholders across the firm and across Business Teams to ensure smooth execution of marketing activities.
- Collaborate with regional and global marketing teams to access tools, templates, and expertise.
Skills & Experiences
- Proven experience in marketing and events management, ideally in a professional services or corporate environment.
- Strong track record of executing marketing activities that drive engagement and brand awareness.
- Demonstrated ability to plan and deliver high-quality events, from conception to execution, with a focus on client engagement.
- Experience managing sponsorships and partnerships.
- Strong analytical skills with experience using data-driven insights to refine marketing strategies and measure effectiveness.
- Hands-on experience managing social media and digital content.
- Proficiency in developing reports and presentations.
- Excellent stakeholder management skills, with experience working cross-functionally and collaborating with regional/global teams.
Compensation
The base salary range offered for this role will be between $170,000 and $200,000. Actual compensation will be dependent upon a number of factors, including but not limited to, the candidate’s relevant experience, performance, qualifications, degrees and location, as well as the needs of the firm. The total compensation package for this position may include overtime pay, discretionary bonuses and other benefits.
Technical Skills
- Brand Strategy
- Channel Distribution Management
- Channels Strategy
- Content Design
- Content Development
- Content Strategy Development
- Data Analysis
- Digital Marketing
- Insight Generation
- Marketing Strategies
- Reputation Management
- Social Media Management
Key skills/competency
- Marketing Strategy
- Event Management
- Brand Awareness
- Client Engagement
- Data Analysis
- Sponsorships & Partnerships
- Digital Marketing
- Social Media Management
- Stakeholder Management
- Content Development
Skills & topics
- Marketing Manager
- Marketing
- Events Management
- Brand Awareness
- Client Engagement
- Sponsorships
- Partnerships
- Data Analysis
- Digital Marketing
- Social Media
How to get hired
- Tailor your resume: Highlight marketing and event management experience, especially in professional services. Quantify achievements in brand awareness and client engagement.
- Craft a compelling cover letter: Showcase your understanding of local market nuances and how you'd align global strategies locally for Linklaters Americas.
- Prepare for interviews: Be ready to discuss your experience with data-driven marketing, sponsorship management, and cross-functional collaboration.
- Research the firm: Understand Linklaters' global reach, client base, and commitment to innovation in marketing.
Technical preparation
Master marketing automation tools.,Analyze campaign performance data.,Develop targeted content strategies.,Optimize social media engagement.
Behavioral questions
Describe a successful marketing campaign you led.,How do you manage difficult stakeholder relationships?,Tell me about a time you used data to pivot strategy.,How do you ensure brand consistency across channels?
Frequently asked questions
- What is the expected salary range for the Marketing Manager role at Linklaters Americas?
- The base salary range for the Marketing Manager position at Linklaters Americas is between $170,000 and $200,000 annually. Actual compensation will be determined by factors such as experience, qualifications, and location.
- What type of environment is ideal for a Marketing Manager candidate at Linklaters Americas?
- The ideal candidate for the Marketing Manager role at Linklaters Americas has proven experience in marketing and events management, ideally within a professional services or corporate setting.
- How does Linklaters Americas handle localization of global marketing initiatives?
- Linklaters Americas ensures global and regional marketing initiatives are localized to resonate with the local market in terms of targeting, content, and execution, while maintaining strategic alignment.
- What analytical skills are crucial for the Marketing Manager at Linklaters Americas?
- Strong analytical skills are crucial for the Marketing Manager role at Linklaters Americas. Candidates should have experience using data-driven insights to refine marketing strategies, measure effectiveness, and analyze market trends.
- What is the role of events in the Marketing Manager position at Linklaters Americas?
- The Marketing Manager at Linklaters Americas works closely with dedicated Events teams to plan, organize, and execute local events to the highest standards, enhancing client engagement and positioning the firm as a market leader.
- How important is collaboration for the Marketing Manager at Linklaters Americas?
- Collaboration is highly important. The Marketing Manager must work seamlessly with stakeholders across the firm and business teams, and collaborate with regional and global marketing teams to share best practices and access resources.
- What digital marketing experience is required for the Marketing Manager role at Linklaters Americas?
- Hands-on experience managing social media and digital content is required for the Marketing Manager role at Linklaters Americas, ensuring alignment with local market trends and brand identity.