Senior Content Marketing Strategist

@ LinkedIn

About LinkedIn

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. The company provides powerful connections, opportunities, skills development, and valuable insights every day, while investing in employee growth and cultivating a culture of trust, care, inclusion, and fun.

Job Overview

The Senior Content Marketing Strategist role is a hybrid position based in San Francisco, Mountain View, Sunnyvale, or NYC. This role leads strategic direction and performance of content across LinkedIn’s owned, earned, and paid channels, targeting both B2B and B2C audiences.

Key Responsibilities

• Strategic Content Leadership: Evolve content strategy that connects storytelling with business impact.
• Cross-Functional Collaboration: Work with product, brand, comms, creative, and analytics teams.
• Intake & Brief Management: Streamline briefs and manage activations with the CoE.
• Campaigns and Events: Lead content strategy for go-to-market campaigns across multiple platforms.
• Performance & Insights: Define metrics, analyze performance, and refine content initiatives.
• Trendspotting & Innovation: Monitor trends and pilot emerging formats and tools.
• Stakeholder Alignment: Ensure consistency across regions and business units.

Qualifications

Requirements include 7+ years in content strategy for B2B/B2C sectors, 5+ years collaborating in matrixed environments, and 4+ years managing cross-functional projects. Preferred qualifications include experience in global content management, working with influencer or thought leadership content, and utilizing performance analysis tools.

Compensation & Additional Information

The pay range for this role is $125,000 to $195,000 with a total compensation package that may include annual performance bonus, stock, benefits, and other incentives. LinkedIn is committed to fair and equitable compensation, diversity, and providing reasonable accommodations throughout the hiring process. For more details, visit the benefits page on the LinkedIn careers site.

Key skills/competency

Content strategy, editorial planning, cross-functional collaboration, data-driven storytelling, trendspotting, stakeholder influence, campaign management, performance analytics, innovation, integrated marketing.