Social Media Specialist (French and English)
Lightspeed Commerce · Paris, Île-de-France, France
- On site
- Full-time
- $75,000 / year
- Paris, Île-de-France, France
Job highlights
- Launch and grow social media in France and Benelux.
- Create compelling social media content and stories.
- Manage Instagram, LinkedIn, and YouTube channels.
- Engage with French and Benelux communities.
- Monitor performance and drive growth.
About the role
About the Role
Your mission is to put Lightspeed Hospitality on the map across France and Benelux. You won’t just be managing channels: you’ll launch our Instagram presence in France and expand our voice on LinkedIn and YouTube across the French and Benelux regions. Working closely with Content, Field, Product, PR and Regional Marketing teams, you’ll turn priorities into compelling social storytelling. As both a “story scout” and brand gatekeeper, you’ll uncover great hospitality stories while ensuring everything we publish is premium and impactful.
You’ll Be Responsible For
- Content calendars: Execute the social media strategy and own the content calendars for France and Benelux (NL/BE) across LinkedIn, Instagram and YouTube.
- Instagram launch & channel growth: Lead the strategy and launch of our Instagram channel in France, while managing and growing our LinkedIn and YouTube presence across France and Benelux.
- Content production: Collaborate with internal teams to brief high-quality assets and be hands-on with short-form video, creating content that feels native to each platform.
- Regional storytelling: Proactively connect with Hospitality clients to uncover unique stories. Lead creative ideation and bring forward concepts that deliver authentic, scroll-stopping content.
- Brand gatekeeping: Act as the final filter for organic social in your region, ensuring everything we publish meets our premium brand and quality standards.
- Community engagement: You’ll be the voice of Lightspeed for our French and Benelux communities, answering comments and starting conversations.
- Performance monitoring: You’ll use Hootsuite and Meta Business Suite to monitor performance and provide recommendations to improve our reach and growth.
- Workflow management: Use Monday.com to track timelines and Jira to manage creative deliverables, ensuring projects are delivered on time.
Experience
- 3+ years of social media management experience, ideally in SaaS, tech or hospitality.
- Proven track record of managing multiple platforms - specifically LinkedIn, Instagram, and YouTube - and you’re comfortable taking full ownership of a content calendar.
- You’ve handled the end-to-end process before: from briefing and scripting to interviewing customers, editing, and hitting "publish."
- You are a regular user of social media management and analytics tools (like Hootsuite) and are comfortable navigating Meta Business Suite.
- You have experience working cross-functionally with different teams and can manage multiple projects without losing track of the details.
Attributes & Skills
- Native-level French and high proficiency in English
- Tech savvy: You’re tech-savvy and know how to leverage AI, social, and video tools to scale content production and make your workflows more efficient.
- Story-teller: You don’t just write captions; you tell stories. You have a knack for adapting your tone of voice to suit different platforms and audiences perfectly.
- Data-driven: You have a strong understanding of social metrics. You don’t just look at the numbers; you translate them into clear, actionable recommendations for the team.
- Trend expert: You stay on top of the latest platform updates, social trends, and hospitality industry news.
- Strategic Thinker: You always see the bigger picture. You know how to align your social media efforts with broader marketing goals to drive real business impact.
Even Better If You Have, But Not Necessary
- Experience launching or scaling social media channels (especially Instagram) in new markets.
- Experience working with influencer or creator collaborations.
- Affinity with the hospitality sector.
- Knowledge of Spanish or Dutch is a strong plus.
What’s in it for you?
- Hybrid work structure with 3 designated in-office "pillar" days
- 50% reimbursement of your public transport pass
- Collective health insurance (mutuelle)
- Annual Wellness & Health Budget
- Long term disability & accidental death Insurance
- Flexibility to work from any Lightspeed office
- Work abroad through our remote work program (up to 60 days per year)
- Employee technology purchase plan
- Work in a team big enough for growth but lean enough to make a real impact
Key skills/competency
- Social Media Management
- Content Calendars
- Instagram Marketing
- LinkedIn Marketing
- YouTube Marketing
- Content Production
- Community Engagement
- Performance Monitoring
- Storytelling
- Brand Management
Skills & topics
- Social Media Specialist
- Social Media Management
- Content Marketing
- Digital Marketing
- Marketing
- French
- English
- Community Engagement
- Content Creation
- Brand Management
How to get hired
- Tailor your resume: Highlight your 3+ years of social media experience, focusing on SaaS, tech, or hospitality. Quantify achievements in content creation, channel growth, and cross-functional collaboration.
- Showcase language skills: Emphasize your native-level French and high English proficiency. Mention any experience with Spanish or Dutch if applicable.
- Demonstrate platform expertise: Detail your experience with LinkedIn, Instagram, and YouTube. Provide examples of end-to-end content production, from briefing to publishing.
- Highlight tool proficiency: List your experience with social media management tools like Hootsuite and Meta Business Suite, as well as workflow tools like Monday.com and Jira.
- Prepare for interviews: Be ready to discuss your strategic thinking, data-driven approach, and storytelling abilities. Prepare examples of how you've launched or grown social channels in new markets.
Technical preparation
Master Instagram, LinkedIn, and YouTube strategies.,Practice creating engaging short-form video content.,Become proficient with Hootsuite and Meta Business Suite.,Familiarize yourself with Monday.com and Jira.
Behavioral questions
Describe a successful social media campaign you led.,How do you adapt content for different platforms?,Share an example of overcoming a challenging project.,How do you use data to improve social media performance?
Frequently asked questions
- What specific social media platforms does Lightspeed Commerce focus on for this role?
- For the Social Media Specialist role, Lightspeed Commerce focuses on LinkedIn, Instagram, and YouTube, with a specific emphasis on launching and growing the Instagram presence in France.
- What are the key regions for this Social Media Specialist position?
- This role is responsible for Lightspeed Hospitality's presence in France and the Benelux region (specifically NL/BE).
- Is this a remote or hybrid role at Lightspeed Commerce?
- Lightspeed Commerce offers a hybrid work structure with 3 designated in-office 'pillar' days. They also offer flexibility to work from any Lightspeed office and a remote work program allowing up to 60 days per year to work abroad.
- What level of French proficiency is required for the Social Media Specialist role?
- Native-level French proficiency is required for this Social Media Specialist position, along with high proficiency in English.
- What kind of content production is expected from the Social Media Specialist?
- The Social Media Specialist will collaborate with internal teams to brief high-quality assets and be hands-on with short-form video, creating content native to each platform.
- What are the primary responsibilities regarding content calendars for this role?
- The Social Media Specialist will execute the social media strategy and own the content calendars for France and Benelux across LinkedIn, Instagram, and YouTube.
- Does Lightspeed Commerce consider candidates with experience in Spanish or Dutch for this role?
- While not necessary, knowledge of Spanish or Dutch is considered a strong plus for this Social Media Specialist role.
- What social media management and workflow tools are used by Lightspeed Commerce for this position?
- This role utilizes Hootsuite and Meta Business Suite for performance monitoring and social media management, and Monday.com and Jira for workflow and deliverable management.