Lead Product Marketing Manager

About Liftoff

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About the Role

As a member of the Growth & Product Marketing team, you will work closely with our GTM, Marketing and Product teams to shape how Liftoff positions itself in a competitive and fast-moving market. You will lead the strategic development of how we translate new product features into must-have mobile marketing products via sales collateral and marketing campaigns that effectively train internal teams and resonate with our target market. Most importantly, you’ll be the link that ensures the product we build resonates with the people we’re building it for.

Responsibilities

• Deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape.
• Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio.
• Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation.
• Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more.
• Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions.
• Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking.
• Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives.
• Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia.
• Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement.
• Apply an analytical and data-first approach to product marketing activities.

Requirements

• 10+ years of hands-on product marketing experience in the ad tech industry, preferably mobile ad tech.
• Proven track record of building, driving, and measuring product marketing campaigns across multiple channels and regions.
• A well-rounded portfolio of product marketing work demonstrating both strategic thinking and executional excellence.
• Exceptional copywriting and storytelling skills, with strong editorial judgment and the ability to set the quality bar for others.
• Excellent project management skills with the ability to lead multiple high-complexity initiatives simultaneously in a fast-paced environment.
• Operates independently at senior IC level. Owns a workstream from brief to measurement without needing it managed.
• Comfortable using AI tools as a real part of daily workflow, not as a novelty.
• Experience with WordPress and Hubspot, or similar tools.

Why Join Liftoff?

• Innovative Environment: Be part of a company at the forefront of mobile app marketing, utilizing cutting-edge technologies to drive results.
• Professional Growth: Opportunities for continuous learning and career advancement in a dynamic industry.
• Collaborative Culture: Work with a diverse team of talented professionals who are passionate about delivering excellence.
• Comprehensive Benefits: Competitive salary, health benefits, and other perks to support your well-being.

Working at Liftoff is fast-paced, fun, and challenging, and we thrive on innovation. Come join the rocket ship and help shape the future of the mobile app ecosystem with us!

Location

This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, PA, TX, UT, and WA. We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.

Travel Expectations

We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation

Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on candidate location and experience. The following are our base salary ranges for multiple levels:

• SF Bay Area, NYC, Los Angeles/Orange County, Seattle: $153,000 - $165,000 plus bonus
• All other CA cities, Portland, All other WA cities, Denver, Austin, Boston: $141,000 - $152,000 plus bonus
• All other cities and towns in our approved states: $132,000 - $142,000 plus bonus

Company Culture & Benefits

Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next. Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

Equal Opportunity Employer

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.

Key skills/competency

• Product Marketing
• Ad Tech
• Mobile Marketing
• Go-to-Market Strategy
• Sales Enablement
• Messaging and Positioning
• Market Intelligence
• Content Creation
• Project Management
• AI Tools