Brand & Content Marketing Manager
Lifespace Communities, Inc. · Dallas, TX
- On site
- Full-time
- $141,000 / year
- Dallas, TX
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Job highlights
- Manage brand consistency across all channels.
- Develop and optimize high-performing content.
- Collaborate with marketing and sales teams.
- Analyze performance and drive improvements.
- Optimize content for AI-driven search.
About the role
Brand & Content Marketing Manager
Lifespace Communities, Inc. is seeking a Brand & Content Marketing Manager to join their team at the Texas Support Center in Dallas, Texas. This role is responsible for owning and executing the brand's expression across all channels, ensuring consistency, and driving measurable engagement.
About the Role
As the day-to-day steward of the Lifespace brand, you will ensure all market communications are clear, consistent, and compelling. You will drive measurable engagement and conversion by managing brand consistency, content development, and cross-functional collaboration.
Key Responsibilities
- Brand Stewardship & Execution: Own and maintain brand consistency across digital, print, email, and social channels. Apply visual identity and voice standards. Manage and evolve the content and messaging library.
- Content Development & Optimization: Write and edit high-performing, AEO/SEO optimized content for web pages, landing pages, email/SMS campaigns, social media, paid media, and sales collateral.
- Cross-Functional Collaboration: Partner with demand generation, lifecycle marketing, sales enablement, and creative teams. Translate campaign strategies into clear, conversion-oriented messaging. Adapt messaging for evolving platforms, including AI-driven search and generative answer engines.
- Performance & Continuous Improvement: Lead content testing (subject lines, headlines, messaging variants). Analyze performance and apply insights to improve engagement and conversion. Feed learnings back into messaging frameworks and content playbooks.
- AI & Emerging Channel Optimization: Create content designed for discoverability in AI-driven environments. Apply structured content approaches. Leverage AI tools to enhance drafting, editing, and optimization workflows.
What You Bring
- 5 to 8 years of experience in brand, content, or copywriting roles within an established brand system.
- A strong, diverse writing portfolio (web, email, SMS, social, sales collateral) demonstrating both creativity and performance impact.
- Proven ability to apply brand standards and messaging frameworks independently.
- Experience collaborating across marketing, sales, and creative teams.
- Experience with content and project management tools (e.g., Monday.com, Airtable, or similar).
- Proficiency with CMS and marketing platforms (e.g., WordPress, HubSpot, Marketo, Salesforce Marketing Cloud).
- Hands-on experience using AI tools (e.g., ChatGPT, Claude, Gemini) in content workflows.
- Demonstrated experience optimizing content for AI search and citation environments.
Company Overview
Lifespace Communities, based in Dallas, Texas, is one of the nation's top 10 largest nonprofit senior living organizations. Founded in 1976, Lifespace Communities owns and operates 15 continuing care retirement communities in seven states, serving more than 5,200 residents and employing over 4,500 team members. The organization is committed to creating communities where people are empowered to live their aspirations.
Key skills/competency
- Brand Management
- Content Marketing
- Copywriting
- SEO Optimization
- AI Content Strategy
- Marketing Automation
- Cross-functional Collaboration
- Performance Analysis
- Content Strategy
- Brand Consistency
Skills & topics
- Brand Marketing
- Content Marketing
- Marketing Manager
- Copywriting
- SEO
- AI Content
- Digital Marketing
- Marketing Strategy
- Content Strategy
- Dallas Jobs
How to get hired
- Tailor your resume: Highlight your experience in brand stewardship, content development, and AI optimization relevant to Lifespace Communities.
- Showcase your portfolio: Include diverse writing samples demonstrating creativity and performance across web, email, social, and sales collateral.
- Demonstrate AI proficiency: Emphasize your hands-on experience with AI tools and optimizing content for AI search environments.
- Express brand alignment: Articulate your understanding of brand consistency and your ability to apply brand standards effectively.
- Prepare for interviews: Be ready to discuss your collaborative experience and how you drive measurable engagement.
Technical preparation
Master content management systems (CMS) like WordPress.,Gain proficiency in marketing automation platforms.,Practice using AI tools for content creation.,Optimize content for AI search and structured data.
Behavioral questions
Describe a time you maintained brand consistency.,How do you translate strategy into messaging?,Tell me about a content performance success.,How do you adapt to new platforms?
Frequently asked questions
- What is the pay range for the Brand & Content Marketing Manager role at Lifespace Communities?
- The pay range for the Brand & Content Marketing Manager position at Lifespace Communities is $102,700.00 to $141,300.00+ annually.
- What are the primary responsibilities of a Brand & Content Marketing Manager at Lifespace Communities?
- The primary responsibilities include owning brand consistency across all channels, developing and optimizing high-performing content, collaborating with cross-functional teams, analyzing performance, and optimizing content for AI-driven search.
- What experience is required for the Brand & Content Marketing Manager position?
- Candidates should have 5 to 8 years of experience in brand, content, or copywriting roles, with a strong writing portfolio and experience with content management tools and marketing platforms.
- Does Lifespace Communities use AI in its content workflows for the Brand & Content Marketing Manager role?
- Yes, Lifespace Communities actively uses AI in its content workflows. The role requires hands-on experience with AI tools and optimizing content for AI search and citation environments.
- What kind of content portfolio is expected for the Brand & Content Marketing Manager at Lifespace Communities?
- A strong and diverse writing portfolio is expected, including examples of web pages, landing pages, email and SMS campaigns, social media, paid media copy, and sales collateral that demonstrate both creativity and performance impact.
- How does Lifespace Communities approach brand management for its Brand & Content Marketing Manager?
- Lifespace Communities emphasizes owning and maintaining brand consistency across all digital, print, email, and social channels. The Brand & Content Marketing Manager will apply visual identity and voice standards and manage the content library for scalability and alignment.
- What technical skills are important for the Brand & Content Marketing Manager at Lifespace Communities?
- Technical skills include proficiency with CMS and marketing platforms (like WordPress, HubSpot, Marketo), content and project management tools (like Monday.com, Airtable), and hands-on experience with AI tools for content workflows and optimization.