Marketing Operations Coordinator

About the Marketing Operations Coordinator Role at Leva Sleep

Are you a process-obsessed digital marketer who leverages AI to achieve exceptional productivity? Leva Sleep is seeking its first "Marketing Showrunner" – a high-energy, organized Marketing Operations Coordinator to drive the day-to-day execution of our brand’s growth engine.

In this pivotal role, you will act as the crucial link between the Founder and our creative team, which includes a Copywriter and Editor. Your primary mission is to streamline operations, remove bottlenecks, and ensure the seamless execution of our marketing calendar. You will build and manage campaigns, guaranteeing that no detail is overlooked.

What You’ll Do (The "Showrunner" Responsibilities)

• The Master Calendar: Own and meticulously manage the comprehensive 360° marketing calendar across key platforms like Meta, Google, Pinterest, and Email. You will ensure all campaign assets, including copy and creative, are ready and approved well in advance of launch dates.
• Team Liaison: Effectively brief the Copywriter and Video Editor on upcoming content needs. While you won't be creating the content yourself, you will be responsible for managing their deadlines and conducting the initial round of Quality Assurance (QA) on their deliverables.
• Campaign Building: Directly build and schedule email campaigns using platforms like Klaviyo/Mailchimp, and manage Pinterest pin scheduling. You will be the one responsible for the final push to go live.
• AI Optimization: Utilize advanced AI tools to significantly enhance your productivity, from generating Pinterest lifestyle backgrounds and A/B testing subject lines to automating meeting recaps and task assignments.
• Performance Tracking: Monitor performance dashboards, pull weekly numbers, identify successful strategies, and provide actionable insights to the creative team for continuous iteration and improvement.

Who You Are

• The "Marketing EA" Mindset: You consider deadlines sacred. Your organizational skills are exceptional, and you thrive in a meticulously managed project board, whether it's Asana or Monday.com.
• AI-Literate: You possess a deep understanding of how to leverage AI beyond basic ChatGPT, including its applications for image generation, data analysis, and workflow automation using tools like Zapier and Canva Magic Studio.
• Detail Obsessed: You consistently identify and rectify issues such as broken links or pixelated images long before they reach the customer.
• Communication Pro: You can effectively "manage up" to a busy Founder and keep freelance team members focused, motivated, and on schedule.

Requirements

• 1–2 years of experience in digital marketing coordination or as a high-level Marketing EA.
• Proven ability to manage projects using recognized tools such as Asana, ClickUp, or Monday.com.
• Technical comfort and proficiency with Email Service Providers (ESPs) and Social Media scheduling tools.
• Must reside in Canada.

AI Disclosure

At Leva Sleep, we champion human-in-the-loop marketing. While we strongly encourage the use of AI tools to boost productivity, please be assured that all initial resume screenings for this Marketing Operations Coordinator role are conducted by a human hiring manager, not an automated AI filter.

Key skills/competency

• Marketing Operations
• Digital Marketing
• Campaign Management
• Project Management
• Email Marketing (Klaviyo/Mailchimp)
• Social Media Marketing (Meta, Google, Pinterest)
• AI Tools
• Workflow Automation
• Quality Assurance
• Performance Tracking