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Marketing Manager - Automotive

Lensa

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Original Job Summary

Overview

Lensa is a career site that promotes jobs on behalf of its direct clients. This role is for Experian, a global data and technology company headquartered in Dublin, Ireland, operating within various markets including automotive.

Role Summary

The Marketing Manager - Automotive is responsible for developing marketing strategies and integrated campaigns to build brand presence, generate leads, and drive revenue. This role involves content creation, campaign execution, cross-functional collaboration, and data-driven analysis.

Key Responsibilities

  • Plan, develop, and execute marketing strategies and campaigns.
  • Create and manage content across digital and offline channels.
  • Generate customer testimonials and compelling case studies.
  • Analyze performance metrics and adjust tactics to improve ROI.
  • Collaborate with marketing, product, and sales teams.

Qualifications

  • Bachelor's Degree with 10+ years of B2B marketing experience.
  • Expertise in the automotive industry and digital campaign execution.
  • Strong creative writing and content development skills.
  • Proficiency with AI marketing tools and data analytics.

Benefits and Perks

  • Great compensation package with bonus opportunities.
  • Full medical, dental, vision and matching 401K benefits.
  • Fully remote environment with flexible time off.
  • A people-first culture recognized by top employers.

Key skills/competency

  • Marketing Strategy
  • Content Development
  • Campaign Management
  • Digital Marketing
  • Data Analysis
  • Automotive
  • Lead Generation
  • AI Tools
  • Cross-functional Collaboration
  • ROI Measurement

How to Get Hired at Lensa

🎯 Tips for Getting Hired

  • Research Lensa's culture: Understand mission, values, and current openings.
  • Customize your resume: Align skills with automotive marketing strategies.
  • Highlight B2B achievements: Detail successful campaigns and ROI improvements.
  • Prepare for interviews: Practice discussing cross-functional collaboration.

📝 Interview Preparation Advice

Technical Preparation

Review digital marketing analytics and tools.
Study AI applications in marketing.
Update CRM and campaign management skills.
Learn latest trends in automotive digital strategies.

Behavioral Questions

Describe cross-functional team collaboration experiences.
Explain a challenging campaign management scenario.
Share examples of strategy-driven decisions.
Discuss how you adapt to market trends.