Global Social Media Manager, Luxury Brands

Global Social Media Manager, Luxury Brands

Lensa is promoting a fantastic opportunity for a Social Media Manager, Global Luxury Brands at Hyatt. This role is for those genuinely energized by culture—people, place, design, fashion, music, food, art—and the kind of storytelling that moves brands forward. You will shape how Hyatt's luxury brands appear across social media, ensuring taste, intention, and a modern, elevated, and unmistakably Hyatt Luxury point of view.

You'll collaborate closely across the broader organization, partnering with Brand Strategy, Brand Marketing, Communications/PR, Paid Media, CRM, and regional teams. Your goal is to translate brand positioning into content ecosystems, campaign moments, and always-on narratives that resonate with today's luxury travelers. You'll also empower regional leaders and property teams with clear guidance and tools, ensuring social execution is consistent globally while still feeling locally relevant.

This role is a blend of creative stewardship and operational driving: protecting luxury standards, unlocking distinctive ideas, building momentum across priorities, and creating connections with audiences and the teams bringing the work to life. You'll join a high-performing, highly collaborative team that moves with pace and intention—curious by nature, sharp in execution, and committed to delivering standout creative that elevates Hyatt's luxury brands worldwide.

You will be part of a team passionate about its purpose, committed to nurturing curiosity and new skills, and building connections with colleagues, customers, and guests across the organization.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business, helping Hyatt become one of the best and fastest-growing hospitality brands globally. Our transformative growth and the addition of new hotels, brands, and business lines offer exciting career and growth opportunities for our colleagues.

As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care For Our People

What sets us apart is our purpose—to care for people so they can be their best. Every business decision is made through the lens of our purpose, informing how we support each other as members of the Hyatt family. Our care for our colleagues is key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to the tremendous way our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy and respect, and making sure everyone feels like they belong.

We’re proud to offer exceptional corporate benefits which include:

• Annual allotment of free hotel stays at Hyatt hotels globally
• Flexible work schedule
• Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center
• A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption
• Paid Time Off, Medical, Dental, Vision, 401K with company match

Who You Are

As our ideal candidate, you understand the power and purpose of our culture of care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing. You enjoy working with others, are results-driven, and are looking for a variety of opportunities to develop personally and professionally.

The Role

The Global Social Media Manager, Luxury Brands leads social strategy and execution across Hyatt’s luxury brands—ensuring our channels express each brand’s point of view with consistency, cultural relevance, and luxury-level creative standards. This role partners closely with Global Brand Marketing, Brand Strategy, Communications/PR, Paid Media, CRM, and regional teams to bring campaigns, openings, partnerships, and always-on storytelling to life across platforms—translating brand strategy into content that builds equity and drives performance.

Responsibilities

• Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms.
• Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media.
• Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking.
• Ensure brand voice and visual consistency across social—protecting distinct brand identities while aligning to a global luxury standard.
• Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings.
• Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments.
• Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens.
• Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations.
• Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects.

Qualifications

Experience Required:

• 5 years of experience in social media strategy and execution (brand or agency), ideally within luxury, lifestyle, travel, hospitality, fashion/beauty, or culturally-led brands.
• Demonstrated experience leading social strategy, content development, and campaign execution across multiple stakeholders and workstreams.
• Strong command of platform best practices and performance drivers (Instagram, TikTok, YouTube, LinkedIn, Pinterest, etc.), including evolving formats and audience behaviors.

Experience Preferred:

• Bachelor’s degree in Marketing, Communications, Media, Business, or a related field.
• Experience with social publishing, listening, and analytics tools (e.g., Sprinklr, Sprout Social, Brandwatch, Later, CreatorIQ—or comparable platforms).
• Experience partnering with Paid Media and CRM teams to align messaging and maximize impact across the funnel.
• Experience establishing social governance and enabling regional/property teams with toolkits and standards.
• Luxury/hospitality experience and/or global brand portfolio experience across multiple brand identities.

Key skills/competency

• Social Media Strategy
• Content Development
• Campaign Execution
• Brand Storytelling
• Luxury Marketing
• Platform Best Practices
• Performance Tracking
• Creative Direction
• Cross-functional Collaboration
• Social Governance