Email Marketing Manager
@ Lensa

Hybrid
$90,000
Hybrid
Full Time
Posted 21 days ago

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Email Hiring Manager

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Job Details

About UNIFIN Inc.

At UNIFIN Inc., a leading collection agency, we provide innovative, compliant, and customer-focused debt recovery solutions using cutting-edge technology.

About The Role

The Email Marketing Manager will oversee email and text communications, with 90% focus on email campaigns and 10% on SMS. You will ensure campaigns are compliant, deliver the right message, and drive measurable results.

Qualifications

  • 3+ years in email marketing, deliverability, and campaign strategy
  • Strong knowledge of email systems and IP/domain management
  • Experience with MailWiz, SendGrid, or similar ESPs
  • Skilled in persuasive and compliant copywriting
  • Proficient with Google Analytics, UTM tracking, and reporting tools
  • Familiarity with SMS campaign tools (a plus)
  • Excellent English communication skills
  • Regulated industry experience preferred

Key Responsibilities

Email Infrastructure & Deliverability: Manage email domains, IP reputation, inbox placement, and compliance (SPF, DKIM, DMARC).

Content & Campaign Creation: Create compelling email templates, subject lines, and CTAs; manage SMS/text campaigns.

Campaign Management & Analytics: Launch multi-segmented campaigns, monitor click-throughs, portal logins, and inbound calls; manage UTM setup and reporting.

Cross-Team Collaboration: Align campaigns with business goals and provide regular dashboards to leadership.

Join Our Team

At UNIFIN, you become part of a talented team dedicated to mutual success. Do you think you fit all of this? Click the apply button now!

Key skills/competency

  • Email Marketing
  • Deliverability
  • Campaign Strategy
  • Copywriting
  • Analytics
  • Compliance
  • SMS Campaigns
  • Technical Setup
  • A/B Testing
  • Cross-Team Collaboration

If you have questions about this posting, please contact support@lensa.com.

How to Get Hired at Lensa

🎯 Tips for Getting Hired

  • Tailor your resume: Highlight email campaign experience and technical skills.
  • Showcase compliance expertise: Emphasize regulatory and deliverability knowledge.
  • Prepare data insights: Demonstrate analytics and reporting proficiency.
  • Research UNIFIN: Understand their industry and technological focus.

📝 Interview Preparation Advice

Technical Preparation

Review email deliverability best practices.
Practice setting up SPF, DKIM, DMARC records.
Analyze sample email campaign metrics.
Familiarize with Google Analytics and UTM setup.

Behavioral Questions

Describe a challenging campaign and resolution.
Explain teamwork on cross-department projects.
Discuss handling tight deadlines and feedback.
Share learning from past campaign failures.

Frequently Asked Questions