Digital Marketing Data Analyst

About Quorum Federal Credit Union

At Quorum Federal Credit Union, we are a cutting-edge credit union that operates as a technology company, delivering innovative financial solutions to our members. As a remote organization, we thrive on collaboration and recognize outstanding performance. We are the ideal workplace for self-motivated individuals who are committed to organizational success and eager to join a dynamic team of professionals. We stand out as a best-in-class employer, offering a unique and supportive work environment that fosters personal and professional growth. Our culture is built on valuing teamwork, recognizing achievements, and providing the tools and resources needed to excel. If you are looking for a place where you can make a meaningful impact, enjoy a flexible and fulfilling work experience, and be part of a forward-thinking team, Quorum Federal Credit Union is the perfect fit for you.

The Role: Digital Marketing Data Analyst

We strive for innovation and new ways to solve complex problems to deliver on our promise in creating Banking That’s Good. For You. As a Digital Marketing Data Analyst, you will analyze marketing, consumer, and financial data while leveraging your technical expertise to configure platforms such as GA4, HubSpot, and Power BI—designing dashboards, implementing event tracking, and developing automated reporting frameworks from the ground up.

In this role, you will transform complex data into clear, actionable insights that power marketing campaigns, consumer engagement strategies, and financial performance. You will work across multiple data sources (web, social, ad platforms, email, CRM, personalization engine tools, and internal databases), aggregate and analyze them, and deliver reporting and analysis. The ideal candidate excels at building data models, developing dashboards, and providing data-driven recommendations to optimize marketing performance. Proficiency in digital analytics platforms (GA4, HubSpot, Clarity) and business intelligence tools (Power BI, Looker Studio) is essential.

Success in this position requires a balance of technical expertise, strategic thinking, and strong communication skills. A forward-looking aptitude for AI and emerging technology to advance reporting, forecasting, and decision-making is essential. The Digital Marketing Data Analyst reports to the Marketing Director and works closely with the Business Intelligence team.

Key Responsibilities

• Data Analysis & Reporting: Collect, aggregate, and normalize data from multiple sources (marketing platforms, CRM, financial systems, third-party tools). Build unified views of marketing, consumer, and financial data to surface patterns, correlations, and opportunities. Develop and maintain dashboards in Power BI, Google Analytics (GA4), and HubSpot that deliver real-time and cross-functional insights. Automate recurring reports and ensure data quality, consistency, and integrity across platforms. Assess campaign performance, monitor and evaluate key performance indicators (KPIs), identify trends, and recommend optimization strategies. Create and present detailed reports and dashboards to stakeholders, highlighting key findings and recommendations. Mentor and guide junior analysts within the team.
• Strategic Insight & Collaboration: Translate complex data into clear business insights and storytelling for both technical and non-technical stakeholders. Partner with marketing, product, and finance teams to align on KPIs and reporting needs. Contribute to strategic projects by providing customer insights, behavioral analysis (related to CX), scenario modeling, and benchmarking.
• Platform Configuration & Optimization: Set up and maintain GA4 events, conversions, audiences, and tracking to ensure accuracy in performance measurement. Configure HubSpot dashboards, workflows, and attribution reporting for marketing automation and campaign analysis. Work with the BI team to design and implement Power BI data models and visualizations that integrate cross-functional datasets. Collaborate with BI, marketing, and finance teams to ensure data integrity and seamless integration across platforms.

Essential Skills, Knowledge, and Requirements

• Bachelor’s degree in Marketing, Data Analytics, Data Science, Statistics, or a related field.
• 5+ years of experience in customer data analytics, marketing analytics, or in a similar role.
• Strong proficiency in data analysis and visualization tools and software, specifically GA4 (e.g., SQL, Excel, GA4, Power BI, Hubspot Reporting, Azure, etc.)
• Demonstrated experience analyzing marketing, consumer, and financial datasets.
• Strong communication skills with ability to translate data into actionable recommendations.
• Ability to document data requirements for both development and non-technical consumption.
• Knowledge of digital marketing channels and tactics.

Preferred Qualifications

• Experience with Power BI or data visualization tools (Tableau, Looker).
• Knowledge of financial services or banking industry data metrics.
• Familiarity with data governance, attribution modeling, and privacy compliance (GDPR, CCPA).
• Experience with GA4 event tagging via Google Tag Manager.

Key skills/competency

• Data Analysis
• GA4
• HubSpot
• Power BI
• SQL
• Marketing Analytics
• Data Visualization
• Dashboard Design
• KPI Monitoring
• Financial Data