Content Strategist

Primary Function

The Content Strategist serves as the editorial architect of client's corporate narrative, product storytelling, and owned content ecosystem. This role ensures that every piece of content - from executive commentary and event coverage to social posts and website articles - aligns to strategic messaging, brand campaign objectives, and editorial priorities. Acting as both planner and storyteller, the Content Strategist oversees the development and coordination of the company-wide editorial calendar, ensuring cohesion across all of client's channels, including the corporate website, blog, newsroom, newsletters, and social platforms. They will work cross-functionally with brand, product, research, events, and executive teams to identify storytelling opportunities, streamline planning, and bring a consistent narrative thread through all content touchpoints. This position is ideal for a strategic communicator who thrives at the intersection of content, narrative, and audience - someone who can zoom out to see the big picture while staying rounded in the details of execution and channel alignment.

Duties & Responsibilities

Editorial strategy & governance

• Develop, implement, and maintain overarching editorial strategy and governance model across owned channels
• Own the company-wide editorial calendar - ensuring visibility, alignment, and narrative consistency across all business units and initiatives
• Partner with Brand and Campaign teams to draft and execute content strategies
• Evaluate upcoming product milestones, executive appearances, and corporate announcements to shape integrated storytelling plans
• Partner with social, web, and brand teams to ensure tone, format, and visual identity remain consistent across platforms
• Identify opportunities to repurpose and extend existing content into new formats (articles, videos, posts, newsletters)

Campaign & narrative integration

• Translate corporate and product-level priorities into editorial themes and campaign-aligned storytelling opportunities
• Collaborate with product and PR teams to ensure launches, partnerships, and updates are reflected cohesively across owned channels
• Support the development of multi-channel content strategies around flagship events, research publications, and thought leadership moments
• Serve as the editorial lead for cross-functional campaigns - ensuring that content across ecosystem ties back to overarching narratives and business goals

Content planning & operations

• Maintain a 360-degree view of all planned content - ensuring balance, timing, and alignment across executives, business units, and brand channels
• Facilitate editorial planning sessions with stakeholders to prioritize key moments and ensure proactivity
• Oversee briefing, development, and review workflows to ensure deadlines, accuracy, and strategic relevance are met
• Partner with analytics and social teams to integrate performance insights into ongoing editorial decisions

Performance & reporting

• Support monthly and campaign-level performance tracking by pulling data, preparing reports, and helping identify patterns in audience engagement
• Contribute to insights that inform ongoing improvements to social content and strategy
• Support cross-functional requests from other departments, ensuring timely delivery and brand alignment

Skills & Qualifications

• Ability to connect dots across teams, products, and narratives to form a cohesive editorial vision
• Strong writing, editing, and storytelling instincts with a sharp eye for message consistency and quality
• Skilled at managing input and alignment across multiple stakeholders
• Highly organized, deadline-driven, and capable of managing multiple overlapping initiatives
• Deep understanding of how content performs across web, social, and owned platforms
• Ability to interpret engagement data to refine editorial direction and inform strategy
• Thrives in a fast-paced, evolving environment where priorities shift quickly
• Team-oriented mindset with the ability to collaborate cross-functionally

Education & Experience

• Minimum of 7 years of experience in editorial strategy, content marketing, or communications
• Proven experience managing multi-channel content programs
• Experience coordinating cross-functional stakeholders and managing editorial calendar or content workflows
• Strong understanding of digital storytelling, social media ecosystems, and content lifecycle management
• Possess an entrepreneurial attitude and a genuine passion for the Web3 space

Key skills/competency

• Editorial Strategy
• Content Governance
• Narrative Development
• Storytelling
• Editorial Calendar Management
• Cross-functional Collaboration
• Campaign Integration
• Content Planning
• Performance Tracking
• Stakeholder Management