AI Search, SEO, and Content Specialist (backed by Y Combinator, $1M+ ARR, $6.3M+ raised)
Legion Health · San Francisco, CA
- On site
- Contract
- $120,000 / year
- San Francisco, CA
Job highlights
- Build an AI-powered SEO machine from scratch.
- Drive 10x organic traffic within six months.
- Architect and implement a new CMS and blog.
- Develop programmatic pages and interactive assessments.
- Report directly to founders, influencing strategy.
About the role
About Legion Health
Legion Health is on a mission to deliver the best psychiatric care in the world—and to do it at scale. We're building a full-stack AI-native psychiatry network—our clinicians provide high-quality care directly to patients, and AI agents automate all parts of our care operations (e.g., scheduling, risk analysis, billing, etc.). Our vision? A patient experience that’s 10X better, more affordable, and higher-margin than ever before. Today, we're turning weeks-long wait times into same-day appointments, crafting seamless digital experiences in a broken healthcare system, and scaling a company that patients genuinely trust.The Opportunity
We’re starting from zero SEO footprint (one Next.js landing page). Your mandate is to ship an AI‑powered SEO machine in 30 days and 10× qualified organic traffic within six months. You’ll architect the stack, publish the first wave of content, spin up programmatic pages, launch interactive self‑assessments, and teach the founders to scale the playbook.30-Day Success Targets
- Stand‑up an SEO‑ready CMS (Contentlayer + MDX or headless CMS) integrated with our Next.js/Vercel codebase.
- Hard‑launch a blog with 3–5 medically‑reviewed cornerstone posts targeting Texas‑insured psychiatry keywords.
- Publish programmatic pages for the five largest Texas metros plus the top insurance plans (BCBSTX, Aetna, Cigna, UHC, Oscar).
- Deploy an anonymous ADHD self‑assessment quiz (GAD‑7 next) with strong CTAs and FAQ schema.
- Complete a technical SEO sprint: sitemap.xml, robots.txt, Core Web Vitals tuning, Organization/Article/FAQ schema, internal‑link map, GSC + GA4 + PostHog instrumentation.
- Submit and index every new URL; deliver a weekly ranking‑and‑conversion dashboard.
What You’ll Own
Strategy & Roadmap
- Build a 12‑month keyword map covering Texas geography, insurance, and diagnostic terms.
- Define OKRs for traffic, intake conversion, and LTV.
AI‑Powered Content Engine
- Design prompts and workflows with GPT‑4/Claude/GrowthX/Positional (or your preferred stack).
- Draft and QA clinician‑vetted copy; maintain an editorial calendar.
Technical SEO & Site Health
- Optimize core web vitals, structured data, schema for medical entities, automated sitemaps, and ISR/code‑pushes on Vercel.
Experimentation & Measurement
- Run SEO A/B tests on copy, CTAs, and schema tweaks.
- Produce dashboards tying organic sessions to booked appointments and send weekly insight memos.
Programmatic SEO
- Launch templated city + insurance pages (minimum ten live in month one) with dynamic content and localized CTAs.
Interactive Content
- Build and ship the ADHD quiz (ASRS) and plan an anxiety PHQ‑GAD rollout; track quiz completions through to conversions.
Enablement
- Create SOPs, reusable code snippets, and deliver two training workshops to up‑skill founders and the growth team on AI‑first SEO.
You’ll Be Successful If You…
- Ship fast, then iterate — you can scaffold a Contentlayer blog on Monday and have the first post indexed by Friday.
- Marry AI with E‑E‑A‑T — you use LLM speed but always deliver clinician‑reviewed, citation‑backed accuracy.
- Think programmatically — templates and data let you publish thousands of long‑tail pages without thin‑content risks.
- Measure what matters — your north star is booked appointments, not vanity impressions.
Ideal Profile
- 4+ years leading SEO programs that moved revenue at a B2C or health‑tech brand.
- Fluency with AI‑content tooling and prompt/agent design; proven hybrid workflow (AI draft → expert review → publish).
- Deep technical SEO skills: Core Web Vitals, schema, log‑file analysis, Next.js performance, and (bonus) internationalization.
- Comfortable writing code (HTML/CSS/JS, Git) and digging into analytics (GA4, GSC, PostHog, Looker, SQL).
- Extra credit for HIPAA familiarity, medical‑content editing, or prior wins with programmatic/location‑based SEO.
Engagement & Compensation
- Hours: 20–40 hrs per week for an initial six‑month contract (renewable or convert‑to‑hire).
- Pay: Competitive hourly or monthly retainer plus performance bonuses tied to organic‑sourced patient volume.
- Stack Budget: We’ll fund the AI and SEO tools you choose (GrowthX, Positional, AthenaHQ, etc.).
- Reporting: Direct line to the founders, collaborating daily with Engineering and Growth.
Why Legion?
Your work will put life‑changing psychiatric care one click away for Texans who’ve waited months for help. You’ll build a green‑field SEO engine, push the frontier of AI‑driven content in healthcare, and leave behind a playbook others will copy. Join us.Key skills/competency
- AI Search
- SEO Strategy
- Content Creation
- Technical SEO
- Programmatic SEO
- LLM Prompt Design
- Content Management Systems
- Web Analytics (GA4, GSC)
- Next.js Performance
- Healthcare Technology
Skills & topics
- AI Search
- SEO
- Content Specialist
- Y Combinator
- Legion Health
- Healthcare
- Content Strategy
- Technical SEO
- AI Content
- Remote
How to get hired
- Tailor your resume: Highlight AI content generation, SEO strategy, technical SEO skills, and revenue impact.
- Showcase AI fluency: Detail experience with LLMs, prompt engineering, and hybrid AI-human content workflows.
- Demonstrate technical skills: Emphasize proficiency in HTML, CSS, JS, Git, and analytics platforms like GA4 and GSC.
- Quantify achievements: Provide specific examples of SEO programs that drove revenue and lead generation.
- Prepare for founder interviews: Be ready to discuss strategic vision, rapid execution, and a data-driven approach.
Technical preparation
Master Contentlayer, MDX, and Next.js.,Implement advanced schema and Core Web Vitals.,Build AI prompt workflows for content.,Analyze data with GSC, GA4, PostHog.
Behavioral questions
Describe launching a project from zero.,How do you balance AI speed with accuracy?,Share an example of data-driven iteration.,How do you prioritize impact over vanity metrics?
Frequently asked questions
- What are the primary goals for the AI Search, SEO, and Content Specialist at Legion Health?
- The primary goals are to establish an SEO footprint from scratch, drive a 10x increase in qualified organic traffic within six months, and build an AI-powered SEO machine. This includes launching an SEO-ready CMS, publishing medically-reviewed content, creating programmatic pages, and deploying interactive self-assessments.
- What specific SEO and content deliverables are expected within the first 30 days for this role at Legion Health?
- Within 30 days, the specialist is expected to set up an SEO-ready CMS, launch a blog with 3-5 cornerstone posts, publish programmatic pages for key Texas metros and insurance plans, deploy an ADHD self-assessment quiz, and complete a technical SEO sprint covering sitemaps, schema, and analytics instrumentation.
- What kind of experience is Legion Health looking for in an Ideal Candidate for the AI Search, SEO, and Content Specialist position?
- Legion Health is seeking candidates with 4+ years of experience leading SEO programs that impacted revenue, fluency with AI content tooling and prompt design, deep technical SEO skills (Core Web Vitals, schema), and comfort with coding (HTML/CSS/JS, Git) and analytics tools (GA4, GSC). Experience with HIPAA or medical content is a plus.
- How does Legion Health leverage AI in its content and SEO strategy for this role?
- Legion Health uses an AI-first approach, designing prompts and workflows with tools like GPT-4 or Claude for content drafting. The strategy emphasizes a hybrid workflow where AI drafts are reviewed and enhanced by clinicians to ensure accuracy and E-E-A-T (Expertise, Authoritativeness, Trustworthiness), crucial in the healthcare domain.
- What are the compensation and engagement details for the AI Search, SEO, and Content Specialist at Legion Health?
- This is a part-time/full-time contract role for an initial six-month period, with potential for renewal or conversion to hire. Compensation includes a competitive hourly rate or monthly retainer, plus performance bonuses tied to organic-sourced patient volume. A budget is provided for AI and SEO tools.
- What does Legion Health's vision for patient experience entail?
- Legion Health's vision is to provide a patient experience that is 10x better, more affordable, and higher-margin than current standards. They aim to reduce wait times significantly, create seamless digital experiences, and build a healthcare network that patients trust and rely on for psychiatric care.