Senior Organic Social Media Manager
LegalZoom · Austin, TX
- On site
- Full-time
- $139,500 / year
- Austin, TX
Job highlights
- Lead organic social media strategy and execution.
- Manage content calendar and publishing cadence.
- Drive follower growth and engagement initiatives.
- Collaborate on integrated marketing campaigns.
- Analyze performance and optimize social strategy.
About the role
About LegalZoom
LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 25 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you’re ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can’t wait to meet you.
Human-in-the-Loop
At LegalZoom, we operate with a human-in-the-loop model, where AI enhances—rather than replaces—human judgment. We believe the strongest outcomes for our customers come from thoughtfully integrating human expertise with AI capabilities to improve accuracy, safety, and decision-making.
To align with our AI-integrated operating model, our interview process will assess AI fluency, curiosity, and measurable/impactful workflow integration.
Where we work
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
This hybrid position will include both remote work and on-site time in our Sherman Oaks, CA or Mountain View, CA offices.
Overview
LegalZoom’s Brand & Creative team is hiring a Senior Organic Social Media Manager — a strategic, operational, and execution-focused individual contributor to drive LegalZoom’s organic social media presence. This is a strategy + ops role (not a content creator role): you’ll translate business objectives into social-first campaigns, develop and manage the content calendar, design reliable processes, and move a high volume of content through posting.
Must have owned organic social strategy, content calendar management, and day-to-day execution for a brand with 50K+ followers.
You Will
- Lead the strategic planning across LegalZoom’s organic social across platforms, including audience strategy, content pillars, KPI frameworks, and experimentation plans
- Own the content calendar, publishing cadence, and channel playbooks. Ensure operational excellence in scheduling, asset delivery, approvals, and publishing to spec.
- Possess deep expertise in the social media landscape and proactively evangelize the channel internally to ensure social is represented in cross-functional initiatives
- Identify and deploy strategies and tactics to increase follower growth and engagement
- Collaborate with cross-functional teams on integrated campaigns, product GTMs, and comms initiatives to shape and guide social strategies.
- Develop insights-informed and on-trend creative briefs for content creation by our content creator, designer, video editor, and art director
- Collaborate with creatives to ensure content is optimized to platform behaviors and formats
- Conduct social listening and build dashboards that turn data into decisions and help optimize performance on a monthly cadence
- Maintain a continuous signal pipeline on cultural and platform changes and translate those signals into recommended tests and content ideas.
- Create scalable processes for briefs, approvals, asset handoffs, and campaign post-mortems.
You Have
- 7-10+ years of hands-on social media marketing experience
- A portfolio with examples of campaigns you personally led
- Platform Expertise: Deep, up-to-date knowledge of Instagram, TikTok, and LinkedIn. You understand the nuances of Short-Form Video (SFV), Social Search Optimization (Social SEO), and how to leverage trending audio and discovery signals.
- Technical Toolbox: Proficiency with enterprise social suites (e.g., Sprinklr, Sprout Social, Brandwatch) and project management tools like ClickUp or Asana.
- Operational Excellence: Exceptional project management skills — you are impeccably organized and thrive managing many concurrent, time-sensitive projects.
- Analytical mindset: Strong analytical chops: experience building dashboards and translating quantitative and qualitative insights into strategy.
- Communication: Excellent written and oral communication skills; ability to present strategy to senior stakeholders and align cross-functional partners.
- Proven bias for action, high ownership, and comfort in moving fast with high volume and velocity of projects.
Compensation & Benefits
The national range for this role is $124,000-$139,500. Actual compensation offered will depend on several factors including but not limited to: geographic location, work experience, education, skill level, and/or other business and organizational needs. In addition, an annual bonus, incentive bonus and/or restricted stock units may be provided as part of the compensation package. You will also receive a full range of medical, financial, and other benefits as seen below:
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Short-Term/Long-Term Disability Insurance
- Plus other wellness benefits to include:
- Fertility
- Mental Health
- One Medical
- Fringe lifestyle benefits up to $250
Equal Opportunity Employer
Join us in making a difference as we build our future and help ensure access to professional legal advice to all! LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment. LegalZoom prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Additionally, LegalZoom is enrolled in the E-Verify program. For additional information on E-Verify, please visit Participation and Right to Work pages.
Key skills/competency
- Organic Social Media Strategy
- Content Calendar Management
- Social Media Execution
- Platform Expertise (Instagram, TikTok, LinkedIn)
- Short-Form Video (SFV)
- Social Search Optimization (Social SEO)
- Social Listening
- Data Analysis and Dashboards
- Project Management
- AI Fluency
Skills & topics
- Social Media Marketing
- Organic Social
- Content Strategy
- Social Media Management
- Digital Marketing
- Brand Management
- Marketing Strategy
- Social Media Advertising
- Campaign Management
- Audience Engagement
- TikTok
- Sprinklr
- Sprout Social
- Project Management
- Analytics
- AI
- Remote
- Hybrid
- Sherman Oaks
- Mountain View
- California
How to get hired
- Tailor your resume: Highlight your 7-10+ years of social media marketing experience and showcase your portfolio with campaign examples.
- Demonstrate AI fluency: Prepare to discuss how you integrate AI into your social media workflows.
- Showcase platform expertise: Emphasize your deep knowledge of Instagram, TikTok, LinkedIn, SFV, and Social SEO.
- Highlight operational excellence: Provide examples of your exceptional project management skills and experience with enterprise social suites and tools.
- Prepare for behavioral questions: Be ready to discuss your bias for action, ownership, and ability to work in high-volume environments.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the role of AI in the Senior Organic Social Media Manager position at LegalZoom?
- LegalZoom operates on a human-in-the-loop model, meaning AI enhances human judgment. For this role, you'll need to demonstrate AI fluency and discuss how you integrate AI into your social media strategies and workflows to improve outcomes.
- What are the key social media platforms for this Senior Organic Social Media Manager role?
- The role requires deep, up-to-date knowledge of Instagram, TikTok, and LinkedIn. You should also understand the nuances of Short-Form Video (SFV) and Social Search Optimization (Social SEO).
- What kind of experience is required for the Senior Organic Social Media Manager position?
- You need 7-10+ years of hands-on social media marketing experience, with a proven track record of owning organic social strategy, content calendar management, and day-to-day execution for a brand with over 50K followers.
- What project management tools does LegalZoom use for social media management?
- Proficiency with enterprise social suites like Sprinklr, Sprout Social, or Brandwatch is required. Experience with project management tools such as ClickUp or Asana is also beneficial.
- How does LegalZoom support a hybrid work arrangement for this role?
- This hybrid position allows for both remote work and on-site collaboration in either the Sherman Oaks, CA or Mountain View, CA offices, offering flexibility and balance.
- What is the salary range for the Senior Organic Social Media Manager at LegalZoom?
- The national salary range for this position is $124,000 to $139,500 annually, with potential for bonuses and stock options, depending on factors like location and experience.
- How does LegalZoom approach diversity and inclusion in its hiring process?
- LegalZoom is an equal opportunity employer dedicated to diversity, equality, and inclusion. They provide equal employment opportunities to all and prohibit discrimination based on various characteristics.
- What does 'Social SEO' mean in the context of this role?
- Social SEO refers to optimizing social media content to be discoverable through platform search functions and external search engines, similar to traditional SEO, to increase visibility and reach.