4 days ago
Paid Marketing Specialist
Learning Routes
On Site
Full Time
₹750,000
Gurugram, Haryana, India
Job Overview
Job TitlePaid Marketing Specialist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary₹750,000
LocationGurugram, Haryana, India
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Job Description
About the Role: Paid Marketing Specialist
Learning Routes is seeking a dedicated and experienced Paid Marketing Specialist to join our team in Gurugram. This is a Work From Office (WFO) position, requiring a minimum of 3 years of core experience in Google Ads. The ideal candidate will be instrumental in managing and optimizing our digital advertising campaigns to drive performance and achieve business objectives.
Key Responsibilities
- Set up, manage, and continuously optimize Google Ads campaigns across various platforms (Search, Display).
- Monitor and significantly improve critical performance metrics, including Click-Through Rate (CTR), Cost Per Acquisition (CPA), Pay Per Click (PPC), Return On Ad Spend (ROAS), and Cost Per Mille (CPM).
- Expertly implement and manage robust conversion tracking mechanisms to accurately measure campaign success.
- Thoroughly analyze campaign data, identifying trends and insights to inform optimization strategies for superior performance and Return on Investment (ROI).
Requirements
- A minimum of 2-3 years of dedicated experience in Google Ads, specifically managing Search and Display campaigns.
- Proven ability to manage advertising budgets exceeding 10 to 15 Lakhs.
- Extensive experience with conversion tracking implementation and in-depth campaign analysis.
- Demonstrated 'street smart' approach to problem-solving and campaign management in a dynamic digital marketing environment.
Key skills/competency
- Google Ads
- Campaign Management
- Conversion Tracking
- Performance Optimization
- Digital Marketing
- ROI Analysis
- Budget Management
- PPC
- Data Analysis
- Ad Strategy
How to Get Hired at Learning Routes
- Research Learning Routes's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Customize your resume to highlight your core Google Ads experience, budget management skills, and success with performance metrics, aligning with Learning Routes's requirements.
- Showcase practical experience: Prepare case studies or examples demonstrating your ability to optimize campaigns, implement conversion tracking, and achieve strong ROAS in Google Ads for Learning Routes.
- Prepare for technical questions: Be ready to discuss specific strategies for Google Ads, including bidding, targeting, and advanced analytics relevant to a Paid Marketing Specialist role at Learning Routes.
- Demonstrate 'street smarts': During interviews, provide examples of how you've solved complex marketing challenges creatively and pragmatically, a key quality Learning Routes seeks.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What core experience does Learning Routes require for the Paid Marketing Specialist role?
02What budget size should a candidate have experience managing for the Paid Marketing Specialist position at Learning Routes?
03Is the Paid Marketing Specialist position at Learning Routes a remote or on-site role?
04What specific performance metrics will the Paid Marketing Specialist monitor and improve at Learning Routes?
05How important is conversion tracking experience for the Paid Marketing Specialist role at Learning Routes?
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