Digital Marketing Executive ( Google Ads)
Learning Routes · Gurugram, Haryana, India
- On site
- Full-time
- ₹600,000 / year
- Gurugram, Haryana, India
Job highlights
- Manage Google Ads for Edtech company.
- Optimize campaigns for high ROI.
- Analyze PPC metrics and performance.
- Conduct keyword and landing page optimization.
- Report on campaign performance and insights.
About the role
Digital Marketing Executive Google Ads Specialist
Learning Routes Pvt. Ltd. is seeking a results-driven Digital Marketing Executive with expertise in Google Ads. This role involves managing, optimizing, and scaling paid campaigns to achieve high ROI and business growth within the Edtech industry.
Key Responsibilities:
- Plan, set up, and manage Google Ads campaigns (Search, Display, Remarketing).
- Optimize campaigns to improve CTR, CPA, ROAS, and overall performance.
- Monitor and analyze PPC performance metrics (CTR, CPA, CPM, conversions).
- Conduct keyword research, including identifying and implementing negative keywords.
- Optimize ad copies, landing pages, and bidding strategies.
- Manage campaign budgets and ensure efficient spend.
- Track performance using Google Analytics and Ads reports.
- Continuously test and refine campaigns for maximum ROI.
- Prepare regular performance reports and insights.
Required Skills & Expertise:
- Strong expertise in Google AdWords / Google Ads.
- In-depth understanding of CTR, CPA, PPC, ROAS, CPM.
- Experience in campaign setup, management, and optimization.
- Knowledge of negative keywords and bidding strategies.
- Analytical mindset with data-driven decision-making.
- Familiarity with conversion tracking and performance reporting.
Preferred Candidate Profile:
- 2–3 years of hands-on experience in Google Ads.
- Ability to manage multiple campaigns simultaneously.
- Goal-oriented with a focus on performance and growth.
- Good communication and coordination skills.
Why Join Learning Routes Pvt. Ltd.?
- Competitive salary package.
- Growth-oriented learning environment.
- Opportunity to work on high-impact digital campaigns.
Key skills/competency:
- Google Ads
- PPC
- Campaign Management
- Optimization
- ROI
- CTR
- CPA
- ROAS
- Keyword Research
- Google Analytics
Skills & topics
- Digital Marketing
- Google Ads
- PPC Specialist
- Edtech Marketing
- Campaign Management
- Performance Marketing
- SEM
- AdWords
- Marketing Executive
- Online Advertising
How to get hired
- Tailor your resume: Highlight your Google Ads expertise and campaign management successes. Quantify achievements with metrics like ROI, CPA, and CTR.
- Showcase your skills: Prepare to discuss specific Google Ads strategies you've implemented, campaign optimization techniques, and keyword research methodologies.
- Understand Learning Routes: Research the Edtech industry and Learning Routes' mission. Align your experience with their growth objectives and focus on data-driven results.
- Prepare for analytics questions: Be ready to demonstrate your understanding of key PPC metrics and how you use data to drive decisions and improve campaign performance.
- Highlight communication: Emphasize your ability to communicate insights and results effectively, as good communication is key for this role.
Technical preparation
Master Google Ads campaign setup.,Practice keyword research and negative lists.,Analyze CTR, CPA, and ROAS metrics.,Understand conversion tracking implementation.
Behavioral questions
Describe a challenging campaign optimization.,How do you handle budget constraints?,How do you test new ad strategies?,Explain a time you improved campaign ROI.
Frequently asked questions
- What is the primary focus for a Digital Marketing Executive at Learning Routes?
- The primary focus for a Digital Marketing Executive at Learning Routes is to manage, optimize, and scale Google Ads campaigns to drive business growth and achieve a high Return on Investment (ROI) within the Edtech sector.
- What specific Google Ads experience is Learning Routes looking for in this role?
- Learning Routes is looking for hands-on experience in planning, setting up, managing, and optimizing Google Ads campaigns, including Search, Display, and Remarketing. Expertise in keyword research, negative keywords, bidding strategies, and conversion tracking is essential.
- What are the key performance indicators (KPIs) for this Digital Marketing Executive role?
- Key performance indicators include Click-Through Rate (CTR), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall campaign performance, with a strong emphasis on achieving a high ROI and business growth.
- What is the typical work arrangement for this Digital Marketing Executive position?
- The job description indicates a working schedule of Monday to Saturday, suggesting a standard full-time work arrangement. Specific details on remote or hybrid work are not provided, but the location is specified as Gurugram.
- How much experience is required for the Digital Marketing Executive (Google Ads Specialist) role at Learning Routes?
- Learning Routes is seeking candidates with 3-4 years of experience. The preferred candidate profile specifically mentions 2-3 years of hands-on experience in Google Ads.
- What salary can I expect as a Digital Marketing Executive at Learning Routes?
- The advertised salary for the Digital Marketing Executive role at Learning Routes is up to ₹50,000 per month. This role also involves managing a significant monthly budget of over 15 lakhs in Google Ads.
- What industry does Learning Routes operate in, and how does that influence the role?
- Learning Routes operates in the Edtech industry. This means the Digital Marketing Executive will be focused on marketing educational products or services, requiring an understanding of student acquisition and educational marketing strategies.