Product Marketing Manager
LeadVenture® · United States
- Hybrid
- Full-time
- $130,000 / year
- United States
Job highlights
- Shape product positioning, launches, and sales strategies.
- Own messaging, GTM execution, and sales enablement.
- Analyze market trends and competitive landscapes.
- Collaborate across product, sales, and marketing teams.
- Drive product success through clear value articulation.
About the role
Senior Product Marketing Manager at LeadVenture
We’re looking for an experienced Senior Product Marketing Manager to shape how our products are positioned, launched, and sold at Leadventure. This role sits at the intersection of product, sales, and revenue marketing, ensuring our solutions are clearly understood, differentiated, and compelling to the right buyers. This is a role for a strong operator—someone who can turn product complexity into clear value, enable sales teams to win, and help the business go to market with focus and confidence.
As Senior Product Marketing Manager, you will own product positioning, messaging, and go-to-market execution across key products and verticals. You’ll partner closely with Product, Sales, Revenue Marketing, and RevOps to ensure launches land, sales teams are enabled, and customer value is clearly articulated throughout the funnel. You will be both strategic and hands-on—defining narratives while also producing the assets and enablement that drive real impact.
What You’ll Do:
- Product Positioning & Messaging: Own positioning and messaging for products and solutions across priority markets and verticals. Translate product capabilities into clear customer value and outcomes. Develop differentiated narratives grounded in customer needs and competitive context.
- Go-to-Market & Launches: Lead GTM planning and execution for new products, features, and enhancements. Partner with Product, CSM, and Sales to ensure launches are focused, coordinated, and measurable. Create launch plans that include messaging, enablement, campaigns, and internal readiness.
- Sales Enablement: Equip Sales and BDR teams with the tools they need to win, including pitch decks and talk tracks, competitive battlecards and objection handling, use cases, case studies, and proof points. Partner closely with Sales leadership to gather feedback and continuously improve enablement.
- Market & Competitive Intelligence: Own competitive research and analysis. Translate insights into actionable guidance for Sales and Marketing. Help the organization understand where we win, why we win, and where we need to improve.
- Customer & Market Insight: Develop deep understanding of ICPs, buyer personas, and customer journeys. Partner with Customer Success and Product to surface insights from the field. Use insights to inform positioning, campaigns, and roadmap conversations.
- Cross-Functional Partnership: Work closely with Product Management on roadmap and launches, Revenue Marketing on campaigns and pipeline support, and RevOps on enablement alignment and feedback loops. Act as a connective tissue across teams to ensure clarity and consistency.
- AI-Enabled Execution (Nice to Have): Leverage AI tools to accelerate research, content creation, and analysis. Stay current on modern PMM practices and tools to improve efficiency and effectiveness.
You’ll thrive in this role if you have:
- 5+ years of experience in B2B SaaS product marketing.
- Bachelor’s degree in marketing, business, or equivalent experience.
- Has actually led launches end to end, not just written messaging docs.
- Comfortable pushing sales teams forward with clear narratives, talk tracks, and proof (you earn trust instead of forcing compliance).
- Exceptional at turning complexity into clarity, especially when products, stakeholders, or priorities are messy.
- Communicates with confidence and conviction, whether in a deck, a Teams thread, or a room full of execs.
- Naturally cross-functional and highly likable (you can influence product, sales, and leadership without stepping on toes or burning goodwill).
- A true operator: sees gaps, takes ownership, and moves things forward without waiting for perfect direction or permission.
- Ability to travel up to 20-25%.
Additionally nice to have:
- Experience in growth-stage or PE-backed SaaS.
- Experience supporting verticalized or multi-product portfolios.
- Familiarity with modern GTM, RevOps, and AI tools.
What Success Looks Like:
- Sales teams clearly understand and confidently articulate our value.
- Product launches are focused, on-time, and impactful.
- Messaging resonates with target buyers and improves conversion.
- Competitive positioning is clear and actionable.
- Product marketing is seen as a strategic GTM partner.
Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply!
Who is LeadVenture?
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing, and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, ARI Network Services, Inc. (ARI), Dealer Car Search, Frazer, TCS Technologies, Net Driven, Direct Communications, Inc. (DCi), Auction123, Powersports Support, Level 5 Advertising, PSM Marketing, Monroney Labels and Interact RV. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. Our investors include the private equity firms True Wind Capital and TA Associates.
Equal Opportunity Employer
LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.
This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington.
Key skills/competency:
- Product Marketing
- SaaS
- Go-to-Market Strategy
- Sales Enablement
- Messaging and Positioning
- Competitive Analysis
- B2B Marketing
- Product Launches
- Customer Insights
- Cross-functional Collaboration
Skills & topics
- Product Marketing Manager
- B2B SaaS
- Product Marketing
- Go-to-Market
- Sales Enablement
- Messaging
- Positioning
- Launches
- Competitive Analysis
- Marketing Strategy
- SaaS
- Marketing
- Product Management
- Revenue Marketing
- RevOps
- AI Marketing
How to get hired
- Tailor your resume: Highlight B2B SaaS product marketing experience and end-to-end launch leadership.
- Showcase operational skills: Emphasize turning complexity into clarity and driving sales enablement.
- Demonstrate cross-functional ability: Provide examples of influencing product and sales teams.
- Prepare for strategy questions: Be ready to discuss GTM planning and competitive analysis.
- Apply with confidence: Even if you don't meet every criterion, we encourage your application.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Senior Product Marketing Manager role at LeadVenture?
- The Senior Product Marketing Manager at LeadVenture will focus on shaping product positioning, messaging, and go-to-market execution to ensure our solutions are clearly understood, differentiated, and compelling to target buyers. This involves close collaboration with product, sales, and revenue marketing teams.
- What are the key responsibilities for a Senior Product Marketing Manager at LeadVenture?
- Key responsibilities include owning product positioning and messaging, leading go-to-market planning and execution for new products, equipping sales teams with enablement tools, conducting market and competitive intelligence, developing customer insights, and fostering cross-functional partnerships.
- What experience is required for the Senior Product Marketing Manager position at LeadVenture?
- The role requires 5+ years of experience in B2B SaaS product marketing, a Bachelor's degree in marketing or business (or equivalent experience), and proven experience in leading product launches end-to-end. Strong communication and operational skills are also essential.
- What are the 'nice to have' qualifications for this Senior Product Marketing Manager role?
- Additional desirable qualifications include experience in growth-stage or PE-backed SaaS companies, experience supporting verticalized or multi-product portfolios, and familiarity with modern GTM, RevOps, and AI tools.
- How does LeadVenture encourage candidates who may not meet every qualification?
- LeadVenture encourages candidates to apply even if they don't meet every listed qualification. They view job descriptions as outlines and value candidates who demonstrate potential and enthusiasm for the role.
- What does success look like for a Senior Product Marketing Manager at LeadVenture?
- Success is defined by sales teams confidently articulating the company's value, impactful and on-time product launches, messaging that resonates with buyers and improves conversion, clear competitive positioning, and product marketing being recognized as a strategic GTM partner.
- What is LeadVenture's stance on equal employment opportunities?
- LeadVenture is an Equal Opportunity Employer committed to providing EEO to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, or genetics, in compliance with federal and applicable state/local laws.