Director, Media Relations
LCBO
Job Overview
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Job Description
Overview
The Director, Media Relations at LCBO will shape and protect the public reputation of the organization through proactive, strategic, and responsive media engagement and issues management.
Role Responsibilities
- Serve as LCBO’s primary media contact across various platforms.
- Act as an official spokesperson and deliver consistent messaging.
- Prepare media materials including press releases, statements, and briefs.
- Develop relationships with journalists and manage crisis communications.
- Brief senior executives and coordinate with leadership and external agencies.
About You
You will have a University degree in communications or related field, 8+ years media relations experience, and 5+ years in senior leadership roles. The role requires political acuity, strong judgment, clear communication and the ability to manage high-risk situations.
Benefits
- Health/Dental Benefits
- Employee & Family Assistance Program
- Defined Benefit Pension
- Discounts via Workperks
Work Environment
This is an onsite role located at 100 Queens Quay East, 9th Floor, Toronto. You will be operating in a dynamic, high-accountability public sector environment.
Key Skills/Competency
- Media Relations
- Spokesperson
- Crisis Communications
- Issues Management
- Strategic Communication
- Public Affairs
- Leadership
- Government Relations
- Journalism
- Team Management
How to Get Hired at LCBO
- Customize your resume: Tailor it to highlight media strategy experience.
- Research LCBO: Understand their public sector and media dynamics.
- Showcase leadership: Emphasize past crisis management successes.
- Prepare for interviews: Focus on media relations and strategic communications.
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