Paid Media Search Analyst

Paid Media Search Analyst at LatamCent

We are hiring a Paid Media Search Analyst to support the execution and optimization of outcome-driven paid search campaigns across multiple client accounts. This role is hands-on and execution-focused, sitting at the intersection of campaign production, performance analysis, and client support.

You will work closely with senior paid media strategists to manage day-to-day campaign operations, surface insights, and deliver consistent, high-quality outputs that directly impact client growth.

This role is ideal for someone early in their paid media career who wants to strengthen their analytical skills, develop disciplined execution habits, and grow into a Paid Media Strategist over time.

Key Responsibilities

Client & Team Collaboration

• Support client accounts with an owner’s mindset across all paid search work
• Maintain high standards for communication, responsiveness, and follow-through
• Incorporate client and strategist feedback to continuously improve execution
• Ensure all campaign work aligns with client goals and outcome-driven strategies

Campaign Production & Execution

• Build, manage, and optimize paid search campaigns across Google Ads and Microsoft Ads
• Execute keyword research, ad copy testing, bid adjustments, and audience targeting
• Monitor performance daily to identify issues, risks, and optimization opportunities
• Maintain accurate task and time tracking while meeting delivery expectations
• Follow internal processes, documentation, and quality standards consistently

Analysis & Optimization

• Analyze campaign performance to generate clear insights and recommendations
• Support budget pacing, forecasting, and efficiency improvements
• Assist in preparing performance reports and client-ready insights
• Collaborate with strategists on testing roadmaps and optimization plans

Growth & Contribution

• Participate in client meetings and support follow-up action items
• Stay current on paid media platform updates and industry best practices
• Contribute to internal documentation and process improvements
• Actively manage personal skill development and career growth goals

Requirements

Hard Skills

• 2+ years of paid media or digital marketing experience, preferably in an agency environment
• Hands-on experience managing Google Ads campaigns
• Experience with Microsoft Ads is a plus
• Strong understanding of paid search fundamentals including keywords, bidding strategies, and account structure
• Experience analyzing performance using Google Analytics or GA4
• Experience using AI tools to support ad copy creation, analysis, or workflow efficiency

Soft Skills

• Strong organizational and prioritization skills across multiple accounts
• Analytical mindset with the ability to translate data into clear insights
• Clear written and verbal communication skills
• High attention to detail with proactive issue identification
• Comfortable working in fast-moving, client-facing environments

Language & Location

• English level: C1 or C2 required
• Location: Latin America (remote)
• Availability: U.S. business hours required

Preferred Qualifications

• Experience supporting high-spend or multi-location paid search accounts
• Exposure to CRO, landing page testing, or conversion tracking
• Familiarity with ClickUp or similar project management tools

Success Metrics (First 3 to 6 Months)

• Independently manage and optimize assigned paid search campaigns
• Deliver accurate, insight-driven performance reports on time
• Identify and execute optimizations that improve efficiency or conversions
• Build trust with strategists and clients through consistent, high-quality work
• Show clear progression toward a Paid Media Strategist skill set

Compensation & Benefits

• Competitive compensation in USD based on experience and seniority
• Fully remote role based in Latin America
• Paid time off and region-appropriate benefits
• Clear growth path and professional development opportunities

Company Overview

Our client is a performance-driven digital agency focused on outcomes, transparency, and sustainable growth. They operate with clear systems, strong values, and a culture built on accountability, autonomy, and continuous improvement. Team members are trusted to own their work and are supported with well-defined processes and long-term career development opportunities.

Key skills/competency

• Paid Media
• Paid Search
• Google Ads
• Microsoft Ads
• Campaign Optimization
• Performance Analysis
• Keyword Research
• Ad Copy Testing
• Google Analytics (GA4)
• Client Management