Responsable Vertical Estrategia de Marca - Oficina de Clubes
LALIGA · Madrid, Community of Madrid, Spain
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- On site
- Full-time
- €85,000 / year
- Madrid, Community of Madrid, Spain
Job highlights
- Lead club brand strategy for LALIGA.
- Drive club identity, positioning, and growth.
- Consult with professional football clubs.
- Shape the future of sports industry.
- Collaborate with passionate sports professionals.
About the role
About the Role
Lead the brand evolution of professional football clubs and make a mark on the global football industry. Football is undergoing unprecedented transformation, with clubs competing not just on the field but also for relevance, positioning, fan connection, and global brand growth. LALIGA supports clubs in this journey through its Club Office, seeking a strategic leader for the Brand vertical to drive club brand evolution. This role involves working directly with professional clubs to define their identity, strengthen positioning, and build strategies for growth and connection with millions of fans worldwide. We are looking for a strategic thinker with a consultative spirit, capable of turning vision into action, inspiring clubs with new ideas, and leading projects that enhance brand value within the football ecosystem. If you are passionate about brand strategy, enjoy solving complex challenges, and want to redefine the sports industry, this is the opportunity for you.
Why Work at LALIGA?
Joining LALIGA means contributing to an organization that is redefining the sports industry through innovation, strategy, and club development. In our daily work, you will find:
- Real impact on the growth of professional clubs, collaborating directly on strategic projects.
- A dynamic, international, and constantly evolving environment where innovation is integral to our work.
- Projects combining strategy, business, brand, and transformation, directly impacting the football industry.
- A team of passionate sports professionals with a collaborative culture focused on excellence.
- Continuous learning and professional development opportunities in a global organization.
Your Responsibilities
As the Brand Vertical Lead within the Club Office, you will drive strategic initiatives to strengthen club brand value and fan connection. Your key responsibilities include:
- Defining and leading the Brand vertical strategy, setting priorities, methodologies, and work streams that create value for clubs.
- Advising professional clubs on strategic brand projects, including positioning, brand architecture, identity, activation, and marketing.
- Designing and executing strategic consulting projects, developing diagnoses, identifying opportunities, and building clear, actionable plans.
- Supporting clubs in their brand and marketing challenges, adapting approaches to their context, needs, and maturity level.
- Translating strategic analyses into clear, actionable recommendations, developing high-impact executive presentations and deliverables.
- Coordinating collaboration with other Club Office verticals to ensure a comprehensive response to club needs.
- Identifying trends, best practices, and innovation opportunities in brand and marketing within sports and other industries.
- Leading, developing, and growing the vertical team, fostering professional evolution and a high-performance culture.
- Overseeing project progress and deliverable quality, ensuring high standards of excellence.
What We're Looking For
- Solid experience in brand and marketing strategy, with the ability to design strategic frameworks and translate them into action plans.
- Previous experience in consulting, brand agencies, or similar environments, working with diverse clients and projects.
- Experience leading projects from inception to completion, managing multiple work streams simultaneously.
- Experience leading or coordinating teams, with a capacity to develop talent and grow individuals.
- Structured, methodological, and organized profile, capable of transforming complex information into clear recommendations.
- Excellent communication, storytelling, and presentation skills, with experience defending proposals to executive stakeholders.
- Influence, persuasion, and public speaking abilities, building trust with diverse stakeholders.
- High adaptability to demanding environments, working with high-quality standards.
Valuable Experience
- Experience in projects related to the sports, entertainment, or industries with a strong brand component.
- Experience working in international or multicultural environments.
- Interest in the sports industry and the growth and transformation challenges of clubs.
- An ambitious, enthusiastic, flexible professional with a continuous learning mindset.
At LALIGA, we believe in talent that drives change and in people who want to leave their mark on the sports industry. If you are motivated by working with professional clubs, leading strategic projects, and contributing to the future of football, we would be delighted to meet you. ⚽🚀
Key skills/competency
- Brand Strategy
- Marketing Strategy
- Consulting
- Project Management
- Team Leadership
- Brand Positioning
- Brand Identity
- Fan Engagement
- Sports Industry
- Strategic Planning
Skills & topics
- Brand Strategy
- Marketing
- Consulting
- Football
- Sports Industry
- Brand Management
- Strategic Planning
- Team Leadership
- Project Management
- Fan Engagement
- LALIGA
- Marca
- Estrategia
- Fútbol
- Deporte
- Profesional
- Liderazgo
- Consultoría
- Gestión de Marca
- Planificación Estratégica
How to get hired
- Tailor your resume: Highlight your brand strategy and marketing expertise, consulting experience, and leadership skills relevant to the Brand Strategy Lead role at LALIGA.
- Showcase your portfolio: Prepare case studies demonstrating successful brand strategy development and implementation, particularly in sports or related industries.
- Understand LALIGA's vision: Research LALIGA's mission, its impact on football clubs, and its innovative approach to the sports industry.
- Prepare for strategy discussions: Be ready to discuss your approach to brand positioning, fan engagement, and driving club growth in challenging environments.
- Network and connect: Engage with LALIGA's content on LinkedIn and follow industry leaders to demonstrate your passion and understanding of the sports ecosystem.
Technical preparation
Master brand strategy frameworks.,Develop strategic consulting project plans.,Analyze market trends in sports branding.,Prepare impactful executive presentations.
Behavioral questions
How do you inspire change in clubs?,Describe a complex brand challenge solved.,How do you lead and develop teams?,How do you adapt to demanding environments?
Frequently asked questions
- What does a Brand Strategy Lead at LALIGA do?
- As a Brand Strategy Lead at LALIGA, you will drive the evolution of professional football clubs' brands. This involves defining brand strategies, advising clubs on positioning and identity, and executing projects that enhance fan connection and global growth within the sports industry.
- What kind of experience is essential for the Brand Strategy Lead role at LALIGA?
- Essential experience includes a solid background in brand and marketing strategy, with a proven ability to develop strategic frameworks and actionable plans. Prior experience in consulting or brand agencies, leading projects end-to-end, and managing teams is also critical.
- Is experience in the sports industry a requirement for the Brand Strategy Lead position at LALIGA?
- While not strictly mandatory, experience in the sports or entertainment industry, or industries with a strong brand component, is highly valued. A genuine interest in the sports industry and its unique challenges is also considered a plus.
- What are the key skills LALIGA looks for in a Brand Strategy Lead?
- LALIGA seeks candidates with strong strategic thinking, consulting acumen, structured and methodological approaches, and excellent communication and presentation skills. The ability to influence, persuade, and adapt to demanding environments is also crucial.
- How does LALIGA support professional development for its employees?
- LALIGA offers continuous learning and professional development opportunities within a global organization. As the Brand Strategy Lead, you can expect opportunities to grow your expertise and leadership skills in a dynamic sports industry.
- What is the impact of the Brand Strategy Lead role at LALIGA?
- The Brand Strategy Lead has a significant impact on the growth and global relevance of professional football clubs. You will directly contribute to shaping club identities, strengthening fan connections, and redefining the sports industry landscape.
- Can candidates from international backgrounds apply for the Brand Strategy Lead role at LALIGA?
- Yes, LALIGA operates in a dynamic, international environment. Experience working in international or multicultural settings is considered valuable, suggesting an openness to diverse candidates.