Market Insights Analyst

Market Insights Analyst at Lago

We are seeking a Full-time Market Insights Analyst to join our team and play a crucial role in enhancing the visibility and performance of our clients' Amazon listings. This remote role, based in Latin America, focuses on conducting in-depth keyword research and competitive analysis to optimize product listings and drive organic traffic. With a commitment of approximately 40 hours per week, the ideal candidate will have prior experience in Amazon SEO and proficiency in keyword research tools. If you are analytical, detail-oriented, and flexible, we encourage you to apply.

This position is perfect for someone who thrives on uncovering insights, enjoys strategic collaboration, and wants to contribute to client success in a dynamic eCommerce environment.

Key Responsibilities

• Keyword Research: Identify and prioritize high-impact keywords (including branded, non-branded, and long-tail) to improve product listings' organic search visibility.
• Competitor Insights: Find and evaluate 5–10 relevant direct competitors for specific product listings, providing actionable recommendations.
• Competitive Analysis: Assess product positioning and analyze Amazon search results to evaluate how products rank compared to competitors.
• Report Preparation: Create concise, data-driven reports with findings and strategic optimization recommendations.
• Team Collaboration: Share insights with team members to refine SEO and listing optimization strategies.

Requirements

• 2+ years of experience in Amazon SEO, with a proven track record in competitive analysis and keyword optimization.
• Proficiency in Amazon-specific SEO tools such as Helium 10, SmartScout, JungleScout, or similar software.
• Strong written communication skills, with the ability to distill data into actionable insights and recommendations.
• High attention to detail, ensuring accuracy and quality in all analyses and outputs.
• Self-motivated and adaptable, capable of adjusting to project needs with flexibility and professionalism.

Benefits

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

Key skills/competency

• Amazon SEO
• Keyword Research
• Competitive Analysis
• Product Listing Optimization
• Organic Traffic Generation
• Data Analysis
• Report Preparation
• E-commerce Strategy
• Helium 10
• JungleScout