Business Intelligence Analyst

Business Intelligence Analyst at Lago

The Business Intelligence Analyst at Lago is responsible for collecting, analyzing, and visualizing business data to provide actionable insights for decision-makers across marketing, sales, operations, and finance. This role requires hands-on experience with data modeling, dashboard creation, and reporting, as well as the ability to communicate insights clearly to stakeholders. The ideal candidate is analytical, detail-oriented, and skilled in turning complex data into intuitive visualizations and business recommendations.

Key Responsibilities

• Develop, maintain, and optimize BI dashboards and reports for various business functions (marketing, sales, operations).
• Analyze business performance metrics, trends, and KPIs to provide actionable insights.
• Collaborate with cross-functional teams to understand business needs and design data solutions.
• Translate complex data into easy-to-understand visualizations and presentations for stakeholders.
• Monitor key metrics and provide regular reporting on sales, customer behavior, and operational performance.
• Identify areas for process improvements using data-driven insights.
• Ensure data quality, accuracy, and consistency across reporting tools.
• Support the implementation of data warehouses and BI tools to improve reporting capabilities.
• Assist in ad hoc analysis and deep-dive studies to answer business questions.

Qualifications & Requirements

• Bachelor’s degree in Business, Statistics, Computer Science, Economics, or related field.
• 2–4 years of experience in Business Intelligence, Data Analysis, or Reporting (preferably in eCommerce or retail).
• Strong knowledge of SQL and relational databases.
• Proficiency in BI and visualization tools such as Tableau, Power BI, Looker Studio, or similar.
• Experience with Excel/Google Sheets for analysis and reporting.
• Ability to analyze large datasets and identify trends, outliers, and actionable insights.
• Strong communication skills; able to present insights effectively to non-technical stakeholders.
• Analytical mindset with attention to detail and problem-solving ability.
• Strong Written and Verbal English proficiency.

Preferred Skills (Nice to Have)

• Familiarity with eCommerce platforms (Shopify, Magento, Amazon Seller Central, etc.).
• Experience with ETL processes and data pipelines.
• Exposure to Google Analytics, Google Ads, or Meta Ads reporting.
• Knowledge of Python or R for advanced analytics.
• Understanding of business operations and KPI frameworks in eCommerce.

Key skills/competency

• Data Analysis
• Business Intelligence
• SQL
• Data Visualization
• Dashboard Creation
• Reporting
• KPI Monitoring
• Stakeholder Communication
• Data Quality
• eCommerce Analytics