Senior Manager, Solutions Marketing - Financial Services
Ladders · United States
- Hybrid
- Full-time
- $160,000 / year
- United States
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Job highlights
- Drive marketing for financial solutions in enterprise tech.
- Focus on growth, acquisition, and demand creation.
- Collaborate across teams for campaign success.
- Shape customer engagement and revenue growth.
- Requires 5-7 years of relevant experience.
About the role
Senior Solutions Marketing Manager - Financial Services
Our client, a leader in the Enterprise Technology space, is seeking a Senior Manager of Solutions Marketing for their Financial Services team. This role is pivotal in driving marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate closely with analytics, product, creative, and commercial teams to translate market insights into scalable campaigns, testing strategies, and performance enhancements. This position offers a unique opportunity to directly impact customer engagement, conversion rates, and revenue growth within a dynamic, technology-driven environment.
Responsibilities
- Own the messaging and positioning of the company’s financial solutions.
- Develop and manage persona-specific sales materials and collateral.
- Act as the voice of the customer by researching client workflows and market trends.
- Drive cross-functional alignment for product launches and marketing initiatives.
- Serve as the subject matter expert on financial services personas and provide training.
- Partner with Demand Generation to shape campaign strategies and content.
Qualifications
- 5-7 years of experience in product marketing, consulting, financial services, or a related field.
- Deep understanding of financial services roles and workflows (e.g., investment banking, hedge funds).
- Exceptional writing and storytelling skills for creating compelling narratives.
- Adaptable with a strong ability to manage multiple priorities in a fast-paced setting.
- Self-starter with a proactive approach and ownership mindset.
- Collaborative, with experience working across marketing, sales, and enablement teams.
- Strong organizational and project management skills, with attention to detail.
Benefits
- Generous benefits program including equity options.
Key skills/competency
- Solutions Marketing
- Financial Services
- Product Marketing
- Go-to-Market Strategy
- Demand Generation
- Content Creation
- Messaging and Positioning
- Customer Advocacy
- Cross-functional Collaboration
- Sales Enablement
Skills & topics
- Solutions Marketing
- Financial Services Marketing
- Product Marketing
- Enterprise Technology
- Demand Generation
- Marketing Strategy
- Customer Acquisition
- Brand Performance
- Senior Manager
- US Remote
How to get hired
- Tailor your resume: Highlight your financial services marketing experience and success in driving growth.
- Showcase your skills: Emphasize your writing, storytelling, and cross-functional collaboration abilities.
- Quantify achievements: Use data to demonstrate your impact on customer acquisition and revenue.
- Research the client: Understand their enterprise technology solutions and financial services focus.
- Prepare for interviews: Be ready to discuss your experience with messaging, positioning, and campaign strategy.
Technical preparation
Study financial services market trends and workflows.,Practice crafting compelling messaging and positioning.,Develop case studies showing marketing campaign impact.,Familiarize with enterprise technology solutions.
Behavioral questions
Describe a successful multi-channel marketing campaign.,How do you stay current with market trends?,Share an experience of cross-functional collaboration.,How do you manage multiple competing priorities?
Frequently asked questions
- What specific financial services roles should I have experience with for the Senior Solutions Marketing Manager role?
- For the Senior Solutions Marketing Manager position, experience with roles and workflows in investment banking and hedge funds is highly valued. Demonstrating a deep understanding of these specific areas will be crucial for developing effective marketing strategies.
- Is visa sponsorship available for this Senior Solutions Marketing Manager role?
- No, visa sponsorship is not available for this Senior Solutions Marketing Manager position. Candidates must be US-based and eligible to work without sponsorship.
- What is the expected salary range for the Senior Solutions Marketing Manager - Financial Services position?
- The anticipated annual salary range for the Senior Solutions Marketing Manager - Financial Services role is between $134,000 and $160,000, commensurate with experience and qualifications.
- What kind of benefits are offered for the Senior Solutions Marketing Manager role?
- The Senior Solutions Marketing Manager role comes with a generous benefits program, which includes equity options, contributing to overall compensation and employee well-being.
- How important is writing and storytelling for the Senior Solutions Marketing Manager job?
- Exceptional writing and storytelling skills are critical for the Senior Solutions Marketing Manager role. You will need to create compelling narratives for sales materials and client-facing content.
- Can I apply for the Senior Solutions Marketing Manager role if I don't meet every qualification listed?
- Yes, the client encourages applications even if you don't meet every qualification. They value diverse backgrounds and believe your unique experience could be a great asset to the team.
- What does 'voice of the customer' mean in the context of this Senior Solutions Marketing Manager role?
- In this Senior Solutions Marketing Manager role, being the 'voice of the customer' means conducting thorough research into client workflows and market trends to ensure marketing initiatives resonate with and address customer needs.