Senior Product Marketing Manager, Competitive Intelligence
Ladders · United States
- Hybrid
- Full-time
- $180,000 / year
- United States
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Job highlights
- Drive growth and customer acquisition initiatives.
- Develop competitive intelligence and sales enablement.
- Collaborate across product, sales, and marketing.
- Enhance messaging and revenue growth.
- Influence customer engagement and performance.
About the role
About the Role
Our client, a leader in the Enterprise Technology space, is seeking a Senior Product Marketing Manager, Competitive Intelligence to drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. This role directly influences customer engagement, conversion performance, and revenue growth within a technology-driven environment.
Responsibilities
- Own and operate the company’s competitive intelligence program, ensuring consistent intelligence collection and battlecard updates.
- Develop and maintain battlecards and sales plays to convert intelligence into actionable field strategies.
- Conduct win-loss analysis in collaboration with sales teams to identify trends and relay insights to enhance messaging and product priorities.
- Create and deliver sales enablement materials to empower sellers in competitive scenarios, including objection-handling guides and live training sessions.
- Refine the company’s messaging against competitors and ensure alignment with product marketing initiatives.
- Support analyst relations and public relations with competitive briefings and inquiries.
- Lead cross-functional programs to synchronize product, sales, and marketing perspectives on competitive landscape intelligence.
Qualifications
- Bachelor's degree in Marketing, Business, Engineering, or related field; MBA preferred.
- 5+ years in product marketing, competitive intelligence, or go-to-market strategy within the technology/software industry.
- Direct experience in competitive intelligence or enablement in a B2B software company, ideally in data infrastructure, databases, analytics, or AI/ML platforms.
- Strong knowledge of enterprise data platforms, developer products, or AI infrastructure with a focus on technical to business value connections.
- Proven ability to create effective battlecards, win-loss programs, and sales enablement content that is actively utilized.
Benefits
- Medical, dental, and vision benefits.
- 401(k) plan participation.
- Paid time off and certain leaves of absence.
- Stock option grants available.
- Annual bonus eligibility for certain roles.
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
Key skills/competency
- Competitive Intelligence
- Product Marketing
- Go-to-Market Strategy
- Sales Enablement
- B2B Software
- Data Infrastructure
- AI/ML
- Market Insights
- Messaging Refinement
- Cross-functional Leadership
Skills & topics
- Product Marketing Manager
- Competitive Intelligence
- Go-to-Market Strategy
- Sales Enablement
- B2B Software
- Enterprise Technology
- AI/ML
- Data Infrastructure
- Market Analysis
- Marketing Strategy
How to get hired
- Tailor your resume: Highlight experience in competitive intelligence, product marketing, and B2B software.
- Showcase impact: Quantify achievements in growth, customer acquisition, and revenue generation.
- Emphasize collaboration: Detail experience working cross-functionally with product and sales teams.
- Prepare for interviews: Be ready to discuss your strategic approach to competitive analysis and enablement.
Technical preparation
Master competitive analysis frameworks.,Understand B2B SaaS product lifecycles.,Learn enterprise data platform concepts.,Practice creating battlecards and playbooks.
Behavioral questions
Describe a competitive win.,How do you handle product gaps?,Explain cross-functional collaboration.,How do you turn insights into action?
Frequently asked questions
- What is the typical career path for a Senior Product Marketing Manager, Competitive Intelligence at Ladders' client?
- The career path for a Senior Product Marketing Manager, Competitive Intelligence often involves progressing into a broader Product Marketing leadership role, or specializing further in market intelligence and strategy. Given the client's focus on enterprise technology, opportunities may also exist in directing competitive strategy for specific product lines or market segments.
- How does Ladders' client approach competitive intelligence for AI/ML platforms?
- Ladders' client leverages competitive intelligence to deeply understand the evolving AI/ML landscape, focusing on technical advantages, go-to-market strategies, and customer value propositions. This role is key to translating complex technical features into compelling business benefits and actionable sales strategies.
- What kind of sales enablement materials does a Senior Product Marketing Manager create?
- A Senior Product Marketing Manager creates a range of sales enablement materials, including detailed battlecards, win-loss analysis reports, objection-handling guides, and training sessions. The goal is to equip the sales team with the insights and tools needed to effectively position products against competitors.
- Is there an opportunity for growth beyond the Senior Product Marketing Manager role?
- Yes, Ladders' client encourages career development. This role offers the potential to grow into leadership positions within product marketing, manage larger teams, or take on broader strategic responsibilities within the enterprise technology sector.
- How is performance measured for the Senior Product Marketing Manager, Competitive Intelligence role?
- Performance is measured by the impact of marketing initiatives on growth, customer acquisition, and revenue. Key metrics include the effectiveness of competitive intelligence programs, the utilization of sales enablement materials, and contributions to refining product messaging and market positioning.