Senior Manager, Performance Marketing - North America
Ladders · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
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Job highlights
- Lead North America performance marketing strategy.
- Manage multi-million dollar media budgets.
- Drive pipeline generation and revenue impact.
- Collaborate with sales and cross-functional teams.
- Remote US-based opportunity with growth.
About the role
Senior Performance Marketing Manager North America
We are seeking a Senior Manager Performance Marketing - North America to join the team of a leader in the Telecommunications & Hardware space. This role will drive performance marketing initiatives focused on efficient acquisition, testing, and measurable revenue contribution. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Telecommunications & Hardware environment.
Location:
Remote - US based candidates only, no visa sponsorship available
Compensation:
$120,000 – $150,000 annually
Responsibilities
- Define and lead North America performance marketing strategy across paid media channels
- Translate global priorities into scalable campaign plans
- Manage and optimize multi-million-dollar media budgets
- Own performance metrics tied to business objectives like pipeline generation
- Shift focus from lead volume to qualified pipeline contributions
- Collaborate with Sales and SDR teams to enhance lead quality and conversion
- Oversee the lifecycle of marketing campaigns from planning to reporting
Qualifications
- 6+ years in performance marketing or digital demand generation
- Strong expertise in paid media platforms (Google Ads, LinkedIn, Meta)
- Experience managing substantial multi-channel media budgets
- Proven track record in driving pipeline and revenue impact
- Knowledge of ABM and intent-based marketing strategies
- Familiarity with marketing and CRM tools (HubSpot, Salesforce, GA4)
- Leadership and stakeholder management experience
Benefits
- Flexible remote work arrangement
- Opportunity to lead a high-impact marketing team
- Involvement in strategic decision-making for revenue impact
- Collaboration with cross-functional teams and senior leadership
- Professional growth opportunities in performance marketing
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
Key skills/competency
- Performance Marketing
- Digital Demand Generation
- Paid Media Platforms
- Google Ads
- LinkedIn Ads
- Meta Ads
- Media Budget Management
- Pipeline Generation
- ABM
- CRM Tools
Skills & topics
- Senior Performance Marketing Manager
- Performance Marketing
- Digital Marketing
- Demand Generation
- Paid Media
- Google Ads
- LinkedIn Ads
- Meta Ads
- Budget Management
- Pipeline Generation
- Marketing Strategy
- Telecommunications
- Hardware
- Remote
- US
- Manager
How to get hired
- Tailor your resume: Highlight performance marketing experience, budget management, and pipeline generation.
- Showcase platform expertise: Detail your proficiency with Google Ads, LinkedIn, Meta, HubSpot, and Salesforce.
- Quantify achievements: Provide specific examples of revenue impact and lead quality improvements.
- Demonstrate leadership: Emphasize your stakeholder management and team collaboration skills.
- Address remote work: Confirm your US residency and understanding of no visa sponsorship.
Technical preparation
Master Google Ads, LinkedIn, and Meta platforms.,Deep dive into GA4, HubSpot, and Salesforce.,Practice ABM and intent-based marketing strategies.,Develop campaign performance reporting skills.
Behavioral questions
Describe a time you improved lead quality.,How do you manage multi-million dollar budgets?,Tell me about a challenging cross-functional collaboration.,How do you stay updated on marketing trends?
Frequently asked questions
- What are the key responsibilities for the Senior Performance Marketing Manager at Ladders?
- The Senior Performance Marketing Manager will define and lead North America performance marketing strategy, manage multi-million dollar media budgets, optimize campaigns across paid media channels, and collaborate with sales and cross-functional teams to drive pipeline generation and revenue growth.
- What qualifications are essential for this Senior Performance Marketing Manager role at Ladders?
- Essential qualifications include 6+ years of performance marketing experience, strong expertise in paid media platforms like Google Ads, LinkedIn, and Meta, experience managing large media budgets, a proven track record in driving pipeline and revenue, and familiarity with marketing and CRM tools.
- Is this a remote position? What are the location requirements for the Senior Performance Marketing Manager role?
- Yes, this is a remote position, but it is open to US-based candidates only. Visa sponsorship is not available for this role.
- What is the expected salary range for the Senior Performance Marketing Manager position at Ladders?
- The anticipated annual salary for this role is between $120,000 and $150,000.
- What benefits does Ladders offer for this Senior Performance Marketing Manager role?
- Benefits include a flexible remote work arrangement, the opportunity to lead a high-impact marketing team, involvement in strategic decision-making, collaboration with senior leadership, and professional growth opportunities in performance marketing.
- Does Ladders offer visa sponsorship for the Senior Performance Marketing Manager role?
- No, visa sponsorship is not available for this position. Candidates must be US-based.
- What kind of marketing and CRM tools is Ladders looking for in a Senior Performance Marketing Manager candidate?
- Familiarity with marketing and CRM tools such as HubSpot, Salesforce, and Google Analytics 4 (GA4) is expected for this role.
- How important is experience with ABM and intent-based marketing for this Senior Performance Marketing Manager role?
- Knowledge of ABM and intent-based marketing strategies is a desired qualification, contributing to the candidate's ability to drive pipeline and revenue impact.