Product Marketing Manager, User Growth
Ladders · United States
- Hybrid
- Full-time
- $172,500 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
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Job highlights
- Drive user growth marketing initiatives.
- Focus on acquisition, brand, and demand.
- Develop scalable campaigns and strategies.
- Collaborate across product and analytics teams.
- Influence customer engagement and revenue.
About the role
Product Marketing Manager User Growth
Our client, a leader in the Consumer Technology space, is seeking a Product Marketing Manager User Growth to join their team. This role is critical for driving marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will be instrumental in transforming market insights into scalable campaigns, testing strategies, and performance improvements through close collaboration with analytics, product, creative, and commercial teams. This position offers a unique opportunity to directly influence customer engagement, conversion performance, and revenue growth within a dynamic, technology-driven environment.
Responsibilities
- Own positioning and messaging for trial and new user acquisition.
- Partner with Demand Generation and Product to enhance trial onboarding.
- Maintain messaging frameworks for user onboarding flows.
- Identify impactful moments in the user journey and build marketing programs.
- Conduct competitive research to refine messaging and positioning.
- Design onboarding programs that cultivate skills and habits in new users.
- Build expansion marketing programs to encourage broader platform usage.
Qualifications
- 6+ years in product, lifecycle, or growth marketing in a B2B SaaS setting.
- Proficient in technical messaging for analyst, data, or BI personas.
- Experience in designing onboarding or in-product marketing initiatives with measurable impact.
- Strong analytical skills with familiarity in tools like Pendo or Mixpanel.
- Excellent communication skills, with the ability to simplify complex product details.
- Cross-functional collaboration experience with Product and Customer Success teams.
- Familiarity with data analytics, automation, or AI platforms is a plus; client experience is highly desirable.
Benefits
- Medical, dental, and vision coverage.
- 401(k) with company match.
- Paid parental and caregiver leave.
- Flexible time off policies.
- Mental health support and wellness reimbursement.
- Career development and education assistance.
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
Key skills/competency
- Product Marketing
- User Growth
- Customer Acquisition
- Brand Performance
- Demand Generation
- Onboarding Programs
- Messaging Frameworks
- Competitive Research
- Data Analytics
- B2B SaaS
Skills & topics
- Product Marketing Manager
- User Growth
- Marketing Manager
- Growth Marketing
- Customer Acquisition
- B2B SaaS
- Product Marketing
- Demand Generation
- Marketing Strategy
- Consumer Technology
How to get hired
- Tailor your resume: Highlight B2B SaaS, growth marketing, and user acquisition experience. Emphasize analytical skills and familiarity with tools like Pendo or Mixpanel.
- Craft a compelling cover letter: Showcase your understanding of the consumer technology space and how your experience aligns with driving user growth.
- Prepare for interviews: Be ready to discuss your experience in creating and implementing marketing programs with measurable impact, and how you collaborate cross-functionally.
- Showcase technical messaging skills: Be prepared to discuss your ability to communicate complex product details to technical audiences.
Technical preparation
Master Pendo/Mixpanel analytics for campaign tracking.,Develop technical messaging for data personas.,Practice creating user journey marketing programs.,Understand B2B SaaS product marketing principles.
Behavioral questions
Describe a successful user acquisition campaign.,How do you collaborate with product teams?,Explain simplifying complex product details.,Share experience designing user onboarding.
Frequently asked questions
- What is the work arrangement for the Product Marketing Manager User Growth role at Ladders?
- This is a fully remote position for US-based candidates only. Ladders is committed to providing flexibility while ensuring the role's needs are met.
- What are the key responsibilities for a Product Marketing Manager User Growth at Ladders?
- The Product Marketing Manager User Growth will own user acquisition messaging, enhance onboarding, design marketing programs, conduct competitive research, and build expansion programs to drive platform usage and revenue growth.
- What qualifications are essential for the Product Marketing Manager User Growth position?
- We require 6+ years of experience in product, lifecycle, or growth marketing within a B2B SaaS environment, strong analytical skills, and excellent communication abilities. Experience with Pendo or Mixpanel is highly valued.
- Does Ladders offer visa sponsorship for the Product Marketing Manager User Growth role?
- No, this position is specifically for US-based candidates only and does not offer visa sponsorship.
- What is the compensation for the Product Marketing Manager User Growth role?
- The annual compensation for this role ranges from $165,000 to $180,000, reflecting the senior level and responsibilities of the position.
- What benefits does Ladders provide for this Product Marketing Manager User Growth position?
- Employees receive comprehensive benefits including medical, dental, and vision coverage, a 401(k) with company match, paid parental leave, flexible time off, mental health support, and career development assistance.
- How important is experience with specific tools like Pendo or Mixpanel for this role?
- Strong analytical skills are essential, and familiarity with tools like Pendo or Mixpanel is highly desirable. It demonstrates your ability to measure and improve marketing campaign performance.
- Can I apply if I don't meet every single qualification for the Product Marketing Manager User Growth role?
- Yes, our client is an equal opportunity employer and encourages applications even if you don't meet every qualification. They value diverse backgrounds and believe your unique experience could be a great fit.