Lead Ads Product Marketing Manager, Programmatic Supply & Inventory
Ladders · United States
- Hybrid
- Full-time
- $220,000 / year
- United States
Job highlights
- Lead go-to-market strategy for ad supply and inventory.
- Define product positioning and messaging frameworks.
- Drive complex initiatives from strategy to execution.
- Influence product roadmaps and commercial strategies.
- Apply AI-first approach to problem-solving.
About the role
Lead Ads Product Marketing Manager Programmatic Supply & Inventory
We are seeking a Lead Ads Product Marketing Manager Programmatic Supply & Inventory to join the team of a leader in the Consumer Technology space. This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will partner with creative, analytics, product, and commercial teams to turn market insights into campaigns, tests, and performance improvements. The position offers the opportunity to shape go-to-market execution while improving acquisition, conversion, and revenue outcomes within a technology-driven environment.
Location: Remote - US based candidates only, no visa sponsorship available
Compensation: $145,747 – $300,067 annually
Responsibilities
- Own the portfolio-level go-to-market strategy for supply and inventory across formats and deal types.
- Define durable positioning, messaging, and narrative frameworks aligned to company objectives.
- Independently lead complex, multi-quarter go-to-market initiatives from strategy through execution.
- Influence product roadmap, packaging, and investment decisions through market and customer insights.
- Develop commercial strategy, sales motions, and best-in-class enablement.
- Act as a trusted strategic advisor to Product, Sales, Partnerships, Operations, and Marketing.
- Apply an AI-first approach to problem-solving, research, and analysis, leveraging internal AI and tooling as a default step.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience.
- 8+ years of experience in product marketing, go-to-market, or strategic marketing roles in ad tech or digital media.
- Deep expertise in programmatic supply-side technologies, inventory management, and marketplace dynamics.
- Proven ability to operate independently at a strategic level and drive outcomes in matrixed organizations.
- Strong track record of influencing roadmap, revenue strategy, and cross-functional execution.
- Advanced strategic thinking, executive communication skills, and strong business acumen.
- Experience mentoring peers and shaping organizational standards for GTM excellence.
Benefits
- Flexible work model allowing for remote work and occasional in-office collaboration.
- Commitment to equity, inclusion, and inspiration in the workplace.
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
Key skills/competency
- Product Marketing
- Go-to-Market Strategy
- Programmatic Advertising
- Supply-Side Platform (SSP)
- Inventory Management
- Ad Tech
- Digital Media
- Market Research
- Strategic Planning
- Cross-functional Collaboration
Skills & topics
- Product Marketing Manager
- Programmatic Advertising
- Supply Chain Management
- Inventory Management
- Ad Tech
- Digital Media
- Go-to-Market Strategy
- Marketing Strategy
- Consumer Technology
- Lead Role
How to get hired
- Tailor your resume: Highlight your 8+ years in ad tech product marketing and programmatic supply expertise.
- Showcase GTM success: Detail your experience leading go-to-market strategies and influencing roadmaps.
- Emphasize AI adoption: Demonstrate your AI-first approach in problem-solving and analysis.
- Prepare for strategy questions: Be ready to discuss your approach to portfolio strategy and market insights.
- Network strategically: Connect with individuals in product marketing or ad tech at the company.
Technical preparation
Study programmatic supply-side technologies and SSPs.,Understand ad inventory management and marketplace dynamics.,Familiarize yourself with AI tools for marketing.,Prepare to discuss GTM strategy frameworks.
Behavioral questions
Describe a complex GTM initiative you led.,How do you influence product roadmaps?,Share an example of an AI-first solution.,How do you mentor peers in GTM excellence?
Frequently asked questions
- What is the salary range for the Lead Ads Product Marketing Manager role at Ladders?
- The salary range for the Lead Ads Product Marketing Manager position at Ladders is between $145,747 and $300,067 annually. This compensation reflects the seniority and expertise required for this strategic role within the consumer technology space.
- Is this a remote position for the Lead Ads Product Marketing Manager at Ladders?
- Yes, this Lead Ads Product Marketing Manager position is fully remote, but it is restricted to US-based candidates only. Occasional in-office collaboration may be required.
- What level of experience is required for the Lead Ads Product Marketing Manager role?
- The role requires a minimum of 8 years of experience in product marketing, go-to-market, or strategic marketing roles, specifically within the ad tech or digital media industry. Deep expertise in programmatic supply-side technologies and inventory management is essential.
- Does Ladders offer visa sponsorship for the Lead Ads Product Marketing Manager position?
- No, Ladders does not offer visa sponsorship for this Lead Ads Product Marketing Manager position. Candidates must be US-based and authorized to work in the US.
- What are the key responsibilities of the Lead Ads Product Marketing Manager at Ladders?
- Key responsibilities include owning the go-to-market strategy for supply and inventory, defining product positioning and messaging, leading complex initiatives, influencing product roadmaps, and developing commercial strategies. An AI-first approach to problem-solving is also expected.
- What qualifications are needed to apply for the Lead Ads Product Marketing Manager role?
- A Bachelor's degree in a related field or equivalent experience is required, along with 8+ years of relevant experience. Essential qualifications include deep expertise in programmatic supply-side technologies, inventory management, strategic thinking, and strong communication skills.
- What benefits does the client offer for the Lead Ads Product Marketing Manager role?
- The client offers a flexible work model with remote work options and occasional in-office collaboration. They are also committed to equity, inclusion, and inspiration in the workplace.