Growth Marketing Manager, Web & CRO
Ladders · United States
- Hybrid
- Full-time
- $170,000 / year
- United States
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Job highlights
- Drive growth and customer acquisition via web strategies.
- Lead CRO initiatives with continuous testing programs.
- Manage website roadmap and stakeholder requests.
- Collaborate across teams for scalable campaigns.
- Utilize analytics and CMS platforms effectively.
About the role
Growth Marketing Manager Web and CRO
For our client, we are seeking a Growth Marketing Manager Web & CRO to join the team of a leader in the Enterprise Technology space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a technology-driven environment.
Responsibilities
- Own and evolve the website strategy and roadmap to align with business growth
- Spearhead CRO strategy by designing and running continuous testing programs to improve conversion rates
- Manage 5+ weekly web requests from stakeholders, maintaining a transparent backlog
- Project manage internal and external partners for high-quality website deliverables
- Oversee Webflow CMS operations including page builds and publishing workflows
- Enhance website quality through improved messaging and user experience
- Lead localization efforts with International Marketing to support multi-language site expansion
- Build performance reporting insights, collaborating with Marketing Ops for accurate measurement
Qualifications
- 5+ years of experience in web marketing, website management, or growth roles in B2B SaaS
- Demonstrated experience in end-to-end ownership of a marketing website, including roadmap development and execution
- Deep hands-on experience with enterprise web CMS platforms for page builds and updates
- Experience in managing external web or design agencies
- Proficient in GA4 and Looker or similar BI tools with A/B testing experience
- Strong organizational skills with the ability to manage high volumes of requests
- Excellent cross-functional communication skills
Benefits
- Comprehensive medical, dental, and vision coverage
- Flexible PTO to accommodate personal needs
- Paid parental leave for new parents
- Retirement savings plan for future planning
- Remote work setup budget for a productive home office
- Monthly wellness and communication stipend
- In-office meal program and commuter benefits for onsite employees
Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.
Key skills/competency
- Growth Marketing
- Web Strategy
- CRO
- Website Management
- B2B SaaS
- CMS Platforms
- A/B Testing
- GA4
- Looker
- Project Management
Skills & topics
- Growth Marketing
- Web Marketing
- CRO
- Website Management
- B2B SaaS
- Marketing Manager
- Demand Generation
- Conversion Rate Optimization
- Webflow
- GA4
- Looker
- A/B Testing
- Remote
How to get hired
- Tailor your resume: Highlight your B2B SaaS experience in web marketing, website management, and growth roles, emphasizing CRO and CMS expertise.
- Showcase your impact: Quantify achievements in conversion rate improvements, website roadmap execution, and campaign performance in your application.
- Prepare for interviews: Be ready to discuss your experience with GA4, A/B testing, and managing web CMS platforms like Webflow, citing specific examples.
- Demonstrate collaboration: Highlight your cross-functional communication skills and experience managing internal and external partners for website deliverables.
- Understand the client: Research the enterprise technology space and Ladders' role in it to align your interview answers with their business objectives.
Technical preparation
Master GA4 for web analytics and reporting.,Practice A/B testing setup and analysis.,Gain proficiency in a CMS like Webflow.,Study B2B SaaS web marketing strategies.
Behavioral questions
Describe a website growth strategy you led.,How do you manage multiple stakeholder requests?,Tell us about a time you improved conversion rates.,How do you collaborate with cross-functional teams?
Frequently asked questions
- What are the key responsibilities for a Growth Marketing Manager at Ladders?
- The Growth Marketing Manager at Ladders is responsible for owning and evolving the website strategy and roadmap, spearheading CRO strategy through continuous testing, managing web requests, overseeing CMS operations, and enhancing website quality. They will also lead localization efforts and build performance reporting insights.
- What qualifications are essential for the Growth Marketing Manager role at Ladders?
- Essential qualifications include 5+ years of experience in web marketing, website management, or growth roles within B2B SaaS. Candidates must have demonstrated end-to-end ownership of a marketing website, hands-on experience with enterprise web CMS platforms, proficiency in GA4 and A/B testing, and strong organizational and communication skills.
- Is this Growth Marketing Manager role remote?
- Yes, this Growth Marketing Manager role is fully remote, but it is only open to candidates based in the US. No visa sponsorship is available.
- What is the salary range for the Growth Marketing Manager position at Ladders?
- The annual compensation for the Growth Marketing Manager role ranges from $130,000 to $170,000.
- What benefits are offered for the Growth Marketing Manager position at Ladders?
- Ladders offers comprehensive medical, dental, and vision coverage, flexible PTO, paid parental leave, a retirement savings plan, a remote work setup budget, and monthly wellness/communication stipends.
- What CMS platforms is the Growth Marketing Manager expected to use at Ladders?
- The Growth Marketing Manager is expected to have deep hands-on experience with enterprise web CMS platforms, specifically mentioning Webflow CMS for page builds and publishing workflows.
- What analytics tools are important for this Growth Marketing Manager role at Ladders?
- Proficiency in Google Analytics 4 (GA4) and Looker or similar Business Intelligence (BI) tools is important for this role. Experience with A/B testing is also required.
- Can I apply for the Growth Marketing Manager job at Ladders if I don't meet all qualifications?
- Yes, Ladders encourages applications even if you don't meet every qualification. They value diverse backgrounds and believe your experience could be exactly what the team needs.