Global Social Media Manager

About the Global Social Media Manager Role at Lacoste

We are hiring a Global Social Media Manager to join the Global Social Media team. This role is key to shaping and executing Lacoste’s brand-driven and culture-led initiatives across social platforms — with a focus on relevance, creativity, and performance. The candidate will be responsible for building narratives that bridge culture and audience engagement, particularly on TikTok.

You will lead the planning and execution of activations with a strong cultural component, coordinate with internal teams (Content Factory, Paid Media, PR, Influence) and external partners (agencies, creators), and contribute to a global roadmap of moments and editorial programs.

You will also play a role in defining content guidelines, spotting cultural trends, and driving experimentation in new formats. This position requires agility, cultural sensibility, and strong project management to bring to life Lacoste’s vision at the intersection of sport, fashion, and culture.

Key Skills & Know-how

• Deep understanding of TikTok, Instagram, Threads, YouTube, Snapchat, Pinterest, X, and broader digital platforms.
• Proven ability to lead content planning, briefings, and post-campaign analysis.
• Strong project management skills with the ability to coordinate internal and external stakeholders (creative, media, influence).
• Editorial sensibility: comfortable working with brand narratives, cultural storytelling, and trend-based formats.
• Capable of writing clear, strategic, and inspiring creative briefs.
• Confident using tools like Notion, Jira for workflow tracking and coordination.
• Ability to analyze content performance and identify optimization opportunities.

Background & Experience

• 3 to 5 years of experience in social media management or digital content strategy.
• Prior experience in managing brand activations or culturally driven social campaigns.
• Familiarity with fashion, retail, or lifestyle brands operating in fast-paced international environments.
• Track record of working with creators, influencers, or cultural institutions is a strong plus.
• Experience interfacing with paid media and influence teams is appreciated.

Differentiating Factors

• Cultural agility: ability to spot trends, turn them into ideas, and embed them into brand narratives.
• Strategic alignment: bridges long-term brand vision with platform-specific execution.
• Cross-team collaboration: fluent in working across content, influence, PR, media, and creative.
• Platform innovation: curious and proactive in testing new formats or storytelling approaches.
• Ownership mindset: pushes boundaries, challenges status quo, and brings a strong editorial voice to the table.

Key skills/competency

• Social Media Strategy
• TikTok Expertise
• Content Planning
• Project Management
• Cultural Storytelling
• Trend Spotting
• Content Performance Analysis
• Creative Briefing
• Stakeholder Coordination
• Digital Platform Management