Digital Coordinator
Lacoste · New York, NY
- On site
- Full-time
- $65,000 / year
- New York, NY
Job highlights
- Support digital marketing and merchandising for Lacoste.
- Ensure seamless customer experience across e-commerce.
- Launch products, execute campaigns, support business goals.
- Gain exposure to marketing, merchandising, analytics.
- Collaborate with cross-functional teams.
About the role
About Lacoste
At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rally sign. An iconic French brand present in nearly 100 countries, Lacoste stand out for its unique know-how in each of its areas of expertise, from garment factory to omnichannel distribution. At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments. Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences. Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and the Kooples (http://mf-brands.com/).Job Description
We are seeking a highly organized and detail-oriented Digital Coordinator to join our North America Digital team. This hybrid role supports both digital marketing (Email, SMS, App, CRM) and digital merchandising (product go live, catalog management, site QA), ensuring a seamless and compelling customer experience across our ecommerce channels in the US and Canada. This is an excellent opportunity for someone early in their digital career who wants hands-on exposure to multiple functions—marketing, merchandising, analytics, and site operations. You’ll collaborate closely with cross-functional partners to launch products on time, execute marketing campaigns, and support seasonal business objectives.Key Responsibilities
Digital Merchandising
- Manage end-to-end product go-live using Salesforce Commerce Cloud, ERP, and PIM systems, including product copy, imagery, categorization, and attribution.
- Track and communicate weekly go-live status to ensure timely launches across US and Canada.
- Conduct daily site QA to validate product accuracy, attribution, navigation, and sort/filter functionality.
- Maintain and curate product categories, support on-site storytelling, and identify opportunities based on seasonal assortments and competitive insights.
- Conduct weekly competitive analysis for digital merchandising trends and opportunities.
CRM Marketing
- Assist with building, scheduling, and deploying email, SMS and app campaigns, including promotional and automated messages.
- Coordinate with creative teams to ensure content aligns with brand guidelines and campaign goals.
- Provide product links and merchandising support for email, SMS and app campaigns.
Reporting & Analytics
- Track and report on email, SMS, and app performance (CTR, conversions, etc.).
- Support product and merchandising reporting as needed.
Requirements/Qualifications
- 1–2 years of experience in ecommerce, digital marketing, merchandising, or a related field; fashion industry experience is a plus.
Technical Skills
- Experience with ecommerce platforms (Salesforce Commerce Cloud, Shopify), ERP, and PIM systems (training provided).
- Proficiency in Microsoft Excel (VLOOKUPs, pivot tables) is a plus.
- Familiarity with email/SMS platforms (training provided).
- Basic understanding of analytics tools such as Google Analytics or Looker.
Soft Skills
- Strong attention to detail and exceptional organizational skills.
- Clear written and verbal communication.
- Ability to thrive in a fast-paced, collaborative environment.
- Strong problem-solving skills and a proactive, curious mindset.
- Comfort working with data and learning new systems.
Core Values And Traits
- Play as One Team: Showing respect towards everyone, Commitment for the team’s work and decisions.
- Play With Elegance: Striving for excellence, Treating others with fair play and humility.
- Play By Daring: Having the courage to speak up, experiment and take initiative, To explore new opportunities.
- Play With Tenacity: Constantly seek continuous improvement, Learning from our failures.
Key skills/competency
- Digital Marketing
- E-commerce
- Merchandising
- CRM
- Salesforce Commerce Cloud
- Email Marketing
- SMS Marketing
- App Campaigns
- Google Analytics
- Fashion Industry
Skills & topics
- Digital Marketing
- E-commerce
- Merchandising
- CRM
- Salesforce Commerce Cloud
- Email Marketing
- SMS Marketing
- App Campaigns
- Google Analytics
- Fashion
- Coordinator
- Digital
- Marketing
- Retail
- Omnichannel
- Customer Experience
- Product Management
- Catalog Management
- Site QA
- Reporting
- Analytics
- Excel
- Salesforce
- Fashion Industry
- US
- Canada
How to get hired
- Tailor your resume: Highlight 1-2 years of e-commerce or digital marketing experience, emphasizing fashion industry exposure if applicable.
- Showcase technical skills: Detail experience with platforms like Salesforce Commerce Cloud, ERP, PIM, Excel, and analytics tools.
- Emphasize soft skills: Focus on attention to detail, organization, communication, collaboration, and problem-solving abilities.
- Align with core values: Demonstrate how your approach reflects Lacoste's values of teamwork, elegance, daring, and tenacity.
- Prepare for hybrid work: Understand and articulate your ability to work effectively in a hybrid model.
Technical preparation
Master Excel VLOOKUPs and pivot tables.,Familiarize with Salesforce Commerce Cloud.,Understand Google Analytics basics.,Practice using e-commerce platforms.
Behavioral questions
Describe a time you managed multiple tasks.,How do you ensure accuracy in your work?,Share an example of collaborating with a team.,How do you approach learning new systems?
Frequently asked questions
- What is the work arrangement for the Digital Coordinator role at Lacoste?
- The Digital Coordinator role at Lacoste is a hybrid position, allowing for a mix of remote and in-office work. This offers flexibility while fostering collaboration within the North America Digital team.
- What specific e-commerce platforms will I be working with as a Digital Coordinator at Lacoste?
- As a Digital Coordinator at Lacoste, you will gain experience with e-commerce platforms such as Salesforce Commerce Cloud and potentially Shopify, alongside ERP and PIM systems. Training will be provided for these systems.
- What is the required experience for the Digital Coordinator position at Lacoste?
- Lacoste is seeking candidates with 1-2 years of experience in e-commerce, digital marketing, merchandising, or a closely related field. Experience in the fashion industry is a plus.
- What kind of training is provided for the Digital Coordinator role at Lacoste?
- Lacoste provides training for key systems relevant to the Digital Coordinator role, including e-commerce platforms (Salesforce Commerce Cloud, Shopify), ERP, PIM, and email/SMS platforms.
- How does Lacoste foster a collaborative environment for its Digital Coordinator?
- Lacoste emphasizes a 'Play as One Team' core value, promoting respect and commitment. The Digital Coordinator role involves close collaboration with cross-functional partners to achieve business objectives.
- What are Lacoste's core values, and how do they relate to the Digital Coordinator role?
- Lacoste's core values are: Play as One Team, Play With Elegance, Play By Daring, and Play With Tenacity. These values are integral to all roles, encouraging teamwork, excellence, initiative, and continuous improvement for the Digital Coordinator.
- Does Lacoste offer opportunities for career growth within the Digital Coordinator role?
- Yes, the Digital Coordinator role is positioned as an excellent opportunity for individuals early in their digital careers, offering hands-on exposure to multiple functions like marketing, merchandising, and analytics, which can support future growth.