Global Media Manager

Global Media Manager - Uriage Laboratories

Laboratoires Dermatologiques d'Uriage, a French dermo-cosmetic company with over 30 years of experience, is seeking a Global Media Manager to drive and strengthen the brand's international media strategy. Join a company that combines the strength of a powerful group with the conviviality of a human-sized enterprise, and shares a philosophy of proximity, expertise, and naturalness.

Mission: Strategy & Media Execution - France

• Define and implement the Paid Media strategy for France, aligning with brand priorities and marketing highlights.
• Oversee the complete management of campaigns in collaboration with the international media agency: brief, activation, budget tracking, optimization, and reporting.
• Ensure strong synergy between media campaigns, content, influencer marketing, and e-retail activities.

Mission: Global Coordination & Market Support

• Develop and deploy global media guidelines: strategic frameworks, playbooks, formats, KPIs, and benchmarks.
• Support local teams in adapting the global strategy to their market: market calls, strategic advice, validation of key plans.
• Lead an international media community to share best practices and develop high-impact initiatives.

Mission: Performance Measurement & Optimization

• Build and manage standardized performance dashboards, define KPIs (ROAS, CPM, completion rate, etc.).
• Conduct post-campaign analyses and formulate actionable recommendations for future activations.
• Challenge agency recommendations to continuously improve targeting, formats, and effectiveness.

Mission: Cross-Functional Collaboration

• Work closely with Influencer, Content, PR, Digital, and E-Commerce teams to deliver integrated and impactful campaigns.
• Participate in strategic planning meetings, providing data-driven insights and media expertise.
• Contribute to internal upskilling on media challenges.

Mission: Media Innovation & Excellence

• Promote media innovation within the organization: testing new platforms, integrating AI tools, predictive targeting, advanced measurement.
• Anticipate market trends, competitive, and technological evolutions to foster innovation.
• Represent Uriage with media partners, platforms, and agencies with a strong voice.

Profile:

• Minimum 5 years of experience in skincare/beauty, exclusively client-side (brand experience required).
• Solid expertise in Paid Media, performance marketing, and omnichannel strategy.
• Proven experience in managing a local market (ideally France) and leading a global strategy or guidelines.
• Comfortable in a matrix environment with multiple stakeholders.
• Analytical mindset, proficiency in media KPIs and dashboards.
• Excellent communication skills, proactivity, organizational skills, and a solution-oriented approach.
• Fluent English (daily use required).

Key skills/competency

• Global Media Manager
• Paid Media
• Performance Marketing
• Omnichannel Strategy
• Skincare/Beauty Industry
• Brand Experience
• Media Strategy
• KPIs and Dashboards
• International Markets
• Influencer Marketing