Campaign Manager Freelance

About Kyra

Kyra is a profitable, founder-led business with ten years in the influencer marketing industry. We have built long-term relationships with some of the world's leading consumer brands including H&M, SharkNinja and Coty, delivering influencer marketing services at scale.

Kyra is now entering its next phase of growth, expanding its technology platform built on a decade of proprietary data, enterprise relationships and deep category expertise. The platform enables brands and agencies to plan, execute and measure influencer marketing at scale. It is AI-native, subscription-based, and designed for organisations investing significantly in creator marketing.

This is a zero-to-one moment for a business that already has the customers, credibility and commercial foundation to succeed.

Campaign Manager Role Overview

As Campaign Manager, you’ll be the engine that powers Kyra’s creator campaigns from start to finish. You’ll manage day-to-day campaign delivery, ensuring that everything runs on time, on budget, and to the highest creative standard. From briefing creators to reporting back to clients, you’ll bring structure, energy, and problem-solving to every campaign you touch.

This is UGC + performance (paid ads), not traditional influencer campaigns, creators produce multiple asset variations (hooks, formats, CTAs).

What You’ll Be Doing

• Campaign Management: Own day-to-day management of UGC + performance (paid ads) campaigns across multiple brands.
• Oversight: Oversee campaign timelines, budgets, deliverables, and approvals.
• Stakeholder Management: Be the main point of contact for creators, clients, and internal teams.
• Client Service: Build trusted relationships with clients by delivering clear, proactive communication.
• Client Needs: Anticipate client needs and ensure campaigns exceed expectations.
• Creator Collaboration: Understand paid ads best practices (Meta/TikTok).
• Creator Management: Source, brief, and manage creators throughout campaign lifecycles.
• Content Quality: Ensure content meets brand guidelines, cultural nuance, and campaign objectives.
• Reporting & Optimisation: Analyze creative performance (hooks, formats, creators) and provide feedback for new content iterations.
• Platform Usage: Track campaign performance using Kyra’s proprietary platform and analytics tools.
• Insights: Provide actionable insights and recommendations for future campaigns.

What You Bring

• Experience: 3-4 years of experience in influencer marketing, talent management, or campaign/project management, ideally working with fashion brands.
• Paid Social: Paid social creative experience (Meta/TikTok).
• UGC/Maker Platforms: UGC / Maker platform experience.
• Asset Production: High-volume asset production experience.
• Creative Testing: Creative testing mindset (multiple variations).
• Self-Starter: Hands-on self-starter expected to take full ownership of the project with strong organizational prioritization skills and the ability to juggle multiple projects at speed.
• Communication: Confident communicator who can manage stakeholders with ease.
• Cultural Competency: Strong cultural competency and knowledge of trends for UK/Europe market.
• Digital Marketing Knowledge: Understanding of social media platforms, creator culture, and digital marketing.
• Creator Economy Passion: Passion for the creator economy and emerging cultural trends.
• Mindset: Proactive problem-solver who thrives in a fast-paced environment.
• Teamwork: Collaborative, adaptable, and committed to high standards.

Key Skills/Competency

• Campaign Management
• Influencer Marketing
• UGC Creation
• Paid Social Advertising (Meta/TikTok)
• Creator Management
• Client Relations
• Performance Analysis
• Content Optimization
• Project Management
• Fashion Industry Knowledge