Sr. Product Manager, Onboarding

Sr. Product Manager, Onboarding at Kraken

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

The Growth team is responsible for building seamless, engaging client journeys that drive activation and adoption. Within this team, you will lead strategy and execution for onboarding and verification experiences across consumer, business, and institutional clients.

We’re looking for a Sr. Product Manager, Onboarding who can think strategically, influence cross-functional stakeholders, and deliver regulatory-compliant, high-performing solutions at scale. You’ll own a critical part of our growth funnel and set the direction for onboarding globally.

The Opportunity

• Define and own the onboarding product strategy for Kraken’s Consumer, Business, and Institutional segments
• Champion client-centric design, using feedback and research to refine experiences and deliver continuous improvement
• Scale identity verification solutions that meet diverse regulatory and geographical requirements, balancing compliance with exceptional user experience
• Reimagine KYC and verification as rewarding progress moments that celebrate clients unlocking new products like Futures, Margin, or Kraken Pro.
• Partner with Legal, Compliance, Fraud, and Regional Ops teams to anticipate regulatory changes and embed them into scalable processes
• Lead vendor strategy: assess, integrate, and optimize ID verification vendors to drive efficiency and innovation
• Leverage data at scale: define success metrics, analyze bottlenecks, and drive measurable improvements in activation and conversion rates
• Influence senior stakeholders with product strategy narratives, business cases, and roadmap priorities
• Foster cross-team alignment, ensuring onboarding solutions enable growth across marketing, compliance, and operations
• Stay ahead of the curve by anticipating regulatory shifts and emerging technologies in crypto onboarding and KYC

Skills You Should HODL

• 5+ years of product management experience, including 2+ years focused on onboarding, identity verification, compliance, or regulated workflows
• Proven track record of owning strategy and delivering high-impact products in complex, regulated environments
• Deep knowledge of KYC/AML and crypto regulations, with ability to translate requirements into scalable product solutions
• Experience leading vendor evaluations, integrations, and performance management
• Advanced data fluency: defining success metrics, prioritizing roadmap investments, and correlating improvements with business impact
• Excellent stakeholder management and communication skills, including writing PRDs, strategy docs, and product vision narratives
• Demonstrated ability to influence across functions and geographies to drive alignment and execution
• Passion for Bitcoin and crypto, with a strong belief in Kraken’s mission of accelerating global adoption

Key skills/competency

• Product Management
• Onboarding
• Identity Verification
• KYC/AML
• Regulatory Compliance
• Data Analysis
• Stakeholder Management
• Crypto Regulations
• Blockchain Technology
• Vendor Management