Senior Product Marketing Manager, Equities @ Kraken
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Job Details
About Kraken and the Role
Building the Future of Crypto. Kraken is a mission-focused company rooted in crypto values, dedicated to accelerating global crypto adoption for financial freedom and inclusion. As a fully remote company, Krakenites span 70+ countries. Join a world-class team of crypto experts and become a key driver in shaping consumer Equities and xStocks offerings.
The Team and Opportunity
This senior-level position is part of the Consumer Product Marketing team and involves leading the product marketing strategy for Kraken’s Equities and xStocks offerings. You will drive high-impact campaigns, influence product development with customer insights, and manage end-to-end marketing strategies across multiple channels.
Key Responsibilities
- Develop and lead growth marketing strategies for Equities and xStocks.
- Own campaign management from planning through execution.
- Optimize consumer lifecycle marketing to improve LTV and retention.
- Translate complex financial products into compelling narratives.
- Collaborate cross-functionally with product, design, and analytics teams.
- Define, track, and report on key performance metrics.
- Champion customer insights to influence product roadmaps.
Required Skills and Experience
- 6+ years in Product Marketing Management, preferably in fintech or high-growth B2C tech.
- Strong crypto knowledge, including equities and ETF market trends.
- Proven growth strategy execution and campaign leadership skills.
- Data-driven approach and creative storytelling ability.
- Experience in leading cross-functional teams in dynamic environments.
- Excellent communication and stakeholder management skills.
- Entrepreneurial mindset and passion for crypto.
Additional Information
This role is open for ongoing applications without a strict deadline. Kraken evaluates candidates on merit, promoting diversity and equal opportunity. Applicants are welcome regardless of their background, and redaction of age-related information is permitted.
Key skills/competency
Product Marketing, Crypto, Equities, Strategy, Campaign, Analytics, Customer Insights, Growth, Cross-Functional, Communication
How to Get Hired at Kraken
🎯 Tips for Getting Hired
- Research Kraken's culture: Understand their mission and crypto values.
- Customize your resume: Highlight relevant fintech and crypto experience.
- Showcase campaign success: Include detailed marketing metrics.
- Prepare for interviews: Articulate strategy and customer insights.