Senior Product Marketing Manager, Equities @ Kraken
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Job Overview
Join Kraken in building the future of crypto. As a Senior Product Marketing Manager, Equities, you will drive insight-based product marketing strategies for Kraken’s consumer Equities and xStocks offerings.
What Makes Kraken Different?
Kraken is a mission-focused company with crypto values that drive global adoption, financial freedom, and inclusion. Our world-class team spans 70+ countries and over 50 languages.
The Team and Opportunity
This senior level role is responsible for developing and executing growth marketing strategies, owning end-to-end campaign management, optimizing the customer journey, and translating complex financial products into compelling messages. You will collaborate closely with product, growth, design, analytics, and leadership teams, while measuring key KPIs including awareness, adoption, and retention.
Key Responsibilities
- Develop and lead growth marketing strategy for Equities and xStocks.
- Manage end-to-end campaign planning and execution.
- Optimize customer lifecycle marketing to improve retention.
- Translate complex financial products into clear value propositions.
- Collaborate cross-functionally to align marketing with business goals.
- Measure performance using key product KPIs.
- Champion customer insights to influence product development.
Skills You Should HODL
- 6+ years in product marketing management, ideally in fintech or crypto.
- Strong crypto expertise, with detailed knowledge of stock and ETF markets.
- Proven experience in driving growth strategies for multi-matrixed products.
- Data-driven approach with creative storytelling ability.
- Experience leading cross-functional teams in fast-paced environments.
- Excellent communication, stakeholder management, and entrepreneurial mindset.
Equal Opportunity
Kraken hires based on merit and values diversity. We evaluate all candidates fairly in accordance with applicable laws.
Key skills/competency
- Product Marketing
- Crypto
- Growth Strategy
- Campaign Management
- Customer Insights
- Cross-Functional
- Data-Driven
- Fintech
- Equities
- Communication
How to Get Hired at Kraken
🎯 Tips for Getting Hired
- Research Kraken's culture: Study mission, values, and recent news.
- Tailor your resume: Highlight crypto and marketing expertise.
- Customize application: Address key responsibilities and skills.
- Prepare strategically: Align your experience with Kraken's goals.
- Practice interviews: Focus on growth strategy and teamwork.