Senior Designer, Data Experimentation & AI

About Kraken

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values, accelerating the global adoption of crypto for financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers developing premium crypto products for experienced traders, institutions, and newcomers through offerings like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

Become a Krakenite and build the future of crypto!

The Team

We are looking for a Senior Designer, Data Experimentation & AI, to play a crucial role in shaping how Kraken builds, evaluates, and scales its products. This is a highly autonomous, senior IC role focused on experimentation and continuous improvement. We’re obsessed with our products and care deeply about clarity, craft, and outcomes. We have an open and trusting team culture where we share candid, honest feedback to continuously raise the bar. You’ll take ownership of complex, ambiguous design challenges at the intersection of data, experimentation, and machine intelligence, working end-to-end from prototyping, iteration and delivery. Join us if you’re excited about taking on this dynamic challenge to powerfully improve how Kraken designs products.

The Opportunity

• Drive measurable improvements in key customer and business metrics (e.g., conversion, activation, retention, task success) through design-led experimentation.
• Run design experiments, partnering with data, product, and engineering to define hypotheses, success metrics, and evaluation frameworks.
• Design and iterate on customer-facing experiences across Kraken’s trading, onboarding, and account surfaces based on experiment results and user insight.
• Apply AI selectively and responsibly to improve personalization, decision support, and usability, with a clear focus on outcomes and user trust.
• Own design quality and experiment performance, taking accountability for learnings, trade-offs, and results, not just outputs.
• Influence product strategy by translating experiment insights into clear recommendations and next steps.
• Balance speed and rigor, enabling rapid experimentation while maintaining high standards of UX, accessibility, and brand consistency.
• Contribute actively to design reviews and experiment readouts, sharing insights that raise the effectiveness of design and experimentation across teams.
• Continuously identify new opportunities where experimentation and AI can unlock customer or business value.

Skills You Should HODL

• 5+ years of experience with a proven ability to design, test, and iterate customer-facing experiences across web and mobile, ensuring consistency and quality across platforms.
• Strong UX and UI fundamentals with the ability to simplify complex data, experimentation, or AI concepts into clear, usable experiences.
• Highly product-savvy, able to frame problems, prioritize opportunities, and design solutions that drive measurable customer and business impact.
• Experience designing for data-informed products, including dashboards, analytics tools, experimentation platforms, or decision-support systems.
• Confidence working in ambiguity, framing problems, and defining solutions in partnership with cross-functional teams.
• A data-informed design approach — able to balance qualitative insight, quantitative signals, business goals, and technical constraints.
• Strong communication skills, with the ability to present and defend design decisions to both technical and non-technical stakeholders.
• Expert level prototyping skills, able to use tools and techniques to quickly explore, test, and communicate ideas.
• Understanding of human-centered design principles, research methods, and ethical considerations, especially as applied to AI-driven products.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto!

Key skills/competency

• UX/UI Design
• Data Experimentation
• AI Integration
• Product Design
• User Research
• Prototyping
• A/B Testing
• Machine Learning Concepts
• Cross-functional Collaboration
• Design Strategy