Senior Copywriter

Building the Future of Crypto at Kraken

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

We’re looking for a Senior Copywriter/Content Designer to craft sharp, high-performing copy for our retail app users. You’ll excel at distilling complex financial and crypto concepts into clear, concise, and compelling language that educates, engages, and drives action—combining surgical precision with bold, creative energy to deliver messaging that feels both authoritative and irresistibly human for everyday investors in the fast-evolving world of digital assets.

The Opportunity for a Senior Copywriter

• Develop high-impact copy for retail app features, onboarding flows, in-app messaging, product launches, email campaigns, push notifications, social content, and lifecycle marketing that simplifies intricate topics (e.g., trading mechanics, staking, security protocols, DeFi integrations, regulatory updates) into intuitive, persuasive copy without sacrificing accuracy.
• Partner closely with product, design, growth, and marketing teams to create user-centric copy that boosts engagement, retention, and conversion in the retail app environment.
• Iterate on performance-driven copy through A/B testing, data analysis, and optimization of headlines, CTAs, microcopy, and longer-form content to deliver measurable results.
• Leverage AI tools and build scalable systems (prompt frameworks, templates, workflows) that empower diverse, distributed teams to self-serve high-quality copy while maintaining brand consistency and voice.
• Uphold Kraken’s brand voice: trustworthy, innovative, approachable, and authoritative—while keeping messaging jargon-free, concise, and tailored to retail audiences.
• Contribute to storytelling that positions Kraken as the go-to platform for retail users building their financial future across the full suite of Kraken's retail products.

Skills You Should HODL

• Bring 5+ years of copywriting experience, ideally in fintech, crypto, consumer tech, or performance marketing focused on retail/digital products.
• Have a proven ability to simplify complex ideas into concise, accurate, and engaging copy that resonates with non-expert audiences.
• Demonstrate strong results in conversion and user-focused copywriting (e.g., app experiences, emails, ads, onboarding) with a track record of improving key metrics.
• Possess genuine knowledge of and enthusiasm for crypto, blockchain, and financial technology—ideally with hands-on experience in the space.
• Are experienced with AI-assisted writing tools and excited to design and implement systems that enable self-service copy creation across global, diverse teams.
• Excel in a fast-paced, remote environment with tight deadlines, rigorous attention to detail, and a passion for creative precision.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

Key skills/competency

• Copywriting
• Content Design
• Fintech
• Crypto Knowledge
• Performance Marketing
• A/B Testing
• Data Analysis
• AI Tools
• Brand Voice
• User Experience (UX) Writing