Senior Brand Designer / Art Director

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

We’re looking for a seasoned Senior Brand Designer / Art Director to help us explore, reinvent, and communicate the future of how people own, move, and grow their money - independent thinkers who believe in a tomorrow where cryptocurrency empowers individuals and forms the foundation of a more inclusive financial system.

We’re looking for a highly skilled brand designer with a strong visual and conceptual background — detail-oriented, systems-minded, and passionate about storytelling and crafting meaningful experiences for our customers. As part of our Brand Design team, you’ll collaborate closely with product, marketing, and other external and internal partners to shape and evolve Kraken’s brand across multiple touchpoints.

The Opportunity

• Collaborate with stakeholders and Brand Design teammates to concept, design, and art-direct brand assets that elevate our product stories.
• Contribute to the development and maintenance of Kraken’s visual identity (and its sub-brands) and brand guidelines, ensuring consistency and cohesion across our product ecosystem and all brand communications.
• Create high-quality, distinctive design across digital, animation and graphic design; from big campaign ideas to meticulous execution.
• Take concepts from insights and research through exploration, concepting, and final delivery, owning your work end-to-end.
• Translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences.
• Actively participate in design reviews; giving and receiving thoughtful, constructive feedback.
• Contribute to a strong, inclusive, and creatively ambitious design team culture.
• Partner closely with marketing, growth, product, and internal teams to deliver cohesive, cross-functional creative.
• Take full accountability for the details of your work - from typography and layout to production readiness.
• Explore emerging design tools, including AI, and trends to keep Kraken’s brand bold, future-facing, and differentiated.

Key Skills You Should HODL

• Significant experience as a brand designer / art director (agency, in-house, or startup), working with multiple teams on a variety of projects.
• A strong portfolio showcasing detail-oriented design work, clear visual systems, and strategic, provocative creative thinking.
• Mastery of core graphic design fundamentals: typography, color, layout, hierarchy, and composition.
• Demonstrated ability to craft and communicate a visual story: from high-level concept through to final design and presentation.
• Mastery of Figma and Adobe design tools.
• Comfortable working independently or under direction from creative leads, driving multiple projects at a time and iterating quickly.
• Clear, proactive communicator, confident presenting work, explaining decisions, and aligning stakeholders.
• Motivated by fast-paced, evolving creative challenges with a passion (or strong curiosity) for crypto, culture, and emerging technology.
• Experience with motion design or collaborating closely with motion designers.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Key skills/competency

• Brand Design
• Art Direction
• Visual Identity
• Graphic Design
• Creative Strategy
• Storytelling
• Figma
• Adobe Creative Suite
• Motion Design
• Marketing Campaigns