Performance Marketing Manager

Building the Future of Crypto at Kraken

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology. Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.

For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world. As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

The Paid Growth Team

The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives. Reporting to the Director, Paid Marketing, we are seeking a seasoned performance marketer with deep expertise in performance DSPs and paid social, to lead channel strategy, planning and activation of user acquisition campaigns with a focus on bringing new transacting users into the Kraken suite of products, including: Kraken Consumer, Kraken Pro, Krak & Breakout Prop.

In this role, you will own and optimize Kraken's paid strategy across DSPs including Liftoff and Yahoo, as well as Snap and Reddit - ensuring that campaigns are data-driven, aligned with growth objectives, and deliver strong ROI.

The ideal candidate will have a deep understanding of the crypto/web3 landscape and a passion for data and analytics. They should also have strong experience driving user acquisition across both web and app across a variety of different regions globally. Our in-house performance channel leads play a a critical role bridging growth strategy and hands-on channel experimentation—bringing analytical rigor, creativity, and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products.

This is a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space. This role involves working in a dynamic, fast-paced and feedback-driven environment where you will solve complex business problems and be given the opportunity to add value from day one in an incredibly visible role in the organization.

The Opportunity for a Performance Marketing Manager

• Lead paid DSP and social strategy, development, and execution to scale Kraken's growth globally.
• Manage and optimize user acquisition campaigns to achieve CAC and payback goals across each of our priority geos and customer segments.
• Monitor, analyze, and report on campaign effectiveness, providing detailed analysis and strategic recommendations for continuous improvement.
• Effectively manage a multi-million dollar monthly performance marketing budget.
• Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition within paid search.
• Collaborate with cross-functional teams, including creative, data analytics, product marketing and regional growth to align on campaign goals and strategies.
• Additional duties and responsibilities as assigned.

Skills You Should HODL

• 5+ years of hands-on performance marketing experience.
• Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up.
• Comfortable with analytics tools, attribution models, and performance metrics.
• Strong communication skills to simplify complex learnings for stakeholders.
• Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.
• Curious & experimental: Constantly exploring what’s next in paid growth.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Entrepreneurial mindset and a self-starter; able to work both independently and in a team environment.
• Data-driven: Strong ability to model performance, assess signal, and kill tests quickly.
• Comfortable with ambiguity: Thrives in fast-paced, high-growth environments.
• Crypto native and/or crypto/web3 experience strongly preferred.

We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

Key skills/competency

• Performance Marketing
• User Acquisition
• Paid Social
• DSP Optimization
• Campaign Management
• Data Analysis
• ROI Optimization
• Mobile Measurement Partners (MMPs)
• Web3/Crypto Knowledge
• Budget Management