Marketing Manager - Lifecycle
@ Kraken

Hybrid
$176,000
Hybrid
Full Time
Posted 13 hours ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXX******* @kraken.com
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Job Details

About Kraken and the Role

Kraken is a mission-focused crypto company dedicated to accelerating global adoption and enhancing financial freedom through blockchain technology. As a Marketing Manager - Lifecycle, you will work with a world-class team to drive product adoption and engagement using data-driven lifecycle marketing strategies.

The Team & Opportunity

The Growth Marketing team is responsible for user and revenue growth across product verticals in key geographies. In this role, you will work closely with cross-functional teams including regional operations, marketing technology, product, data analytics, and CRM ops. Your responsibilities include:

  • Leading lifecycle strategy across email, push, and in-app channels.
  • Shaping lifecycle programs for consumer products with revenue growth accountability.
  • Building and executing complex CRM campaigns to guide product adoption.
  • Analyzing campaign results and optimizing strategies based on data.
  • Collaborating with compliance, legal, and regional operations for regulatory alignment.

Skills You Should HODL

To be successful in this role, you should have 5+ years of relevant experience in lifecycle/CRM programs, extensive experience with CRM tools and marketing automation systems, strong analytical skills using tools like Tableau, Looker, and Big Query, and excellent copywriting and segmentation abilities.

Key skills/competency

  • Lifecycle Marketing
  • CRM Campaigns
  • Data Analysis
  • Marketing Automation
  • Customer Segmentation
  • Email Marketing
  • Push & In-app Notifications
  • Regulatory Compliance
  • Crypto Knowledge
  • Stakeholder Management
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How to Get Hired at Kraken

🎯 Tips for Getting Hired

  • Research Kraken's culture: Explore their mission, values, and recent achievements.
  • Customize your resume: Highlight lifecycle and CRM successes.
  • Prepare data examples: Showcase your analysis and campaign results.
  • Practice STAR responses: Explain past campaign challenges and solutions.

📝 Interview Preparation Advice

Technical Preparation

Review CRM and automation tools documentation.
Practice data analysis with Tableau and Big Query.
Build sample lifecycle marketing campaign frameworks.
Refresh knowledge on crypto marketing strategies.

Behavioral Questions

Describe a time you optimized a campaign.
Explain working with cross-functional teams.
Discuss handling regulatory compliance challenges.
Illustrate managing multiple stakeholder inputs.

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