Head of Affiliate / KOL Growth
@ Kraken

Hybrid
$165,000
Hybrid
Full Time
Posted 21 hours ago

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XXXXXXXXX XXXXXXXXX XXXXXXXX****** @kraken.com
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Job Details

About Kraken

Join Kraken and help build the future of crypto. Kraken is a mission-focused company rooted in crypto values, dedicated to accelerating global crypto adoption to empower financial freedom and inclusion. As a fully remote company, Kraken has Krakenites in 70+ countries working to develop premium crypto products.

The Role

As the Head of Affiliate / KOL Growth, you will lead Kraken's global KOL marketing strategy and execution. You will build and manage a team, scale processes to source, contract, and manage dozens of KOLs across all continents, ensure legal compliance, negotiate competitive deals, and develop innovative partnership models.

The Team and Opportunity

You will work with partners worldwide to promote crypto innovation, educate market segments, build trust, and convert new clients. Your role includes recruiting digital and in-person KOLs, building influencer web pages, co-creating content, and hosting influencer events to drive adoption of Kraken products. Success in this role is measured by the effectiveness and ROI of KOL partnerships.

Key Responsibilities

  • Develop and lead Kraken’s global KOL marketing strategy.
  • Scale process improvements for sourcing and managing KOLs.
  • Ensure compliance with financial influencer laws globally.
  • Negotiate attraction deals with strong ROI.
  • Collaborate on content creation and influencer events.
  • Measure and adjust partnership success through analytics.

Skills You Should HODL

  • 7+ years in the crypto space and KOL program management.
  • Native understanding of crypto, trading, and influencer networks.
  • Experience with software to manage KOL lifecycle.
  • Proven track record in growing users in regulated environments.
  • Advanced crypto product, revenue model, and market knowledge.
  • Strong marketing analytics and creative strategy skills.

Additional Information

This role has an attractive compensation range and offers the chance to work with industry pioneers. Kraken emphasizes diversity and equal opportunities and encourages applicants from various backgrounds. Applications are ongoing, and the process is merit based.

Key skills/competency

  • Crypto
  • KOL
  • Affiliate
  • Marketing
  • Partnerships
  • Compliance
  • Analytics
  • Networking
  • Strategy
  • Content
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How to Get Hired at Kraken

🎯 Tips for Getting Hired

  • Customize resume: Tailor it to crypto and KOL expertise.
  • Highlight achievements: Showcase measurable growth statistics.
  • Research Kraken: Understand their mission and culture.
  • Prepare for interviews: Emphasize leadership and innovation.

📝 Interview Preparation Advice

Technical Preparation

Review crypto trading platforms basics.
Understand KOL management software features.
Analyze marketing analytics tools.
Study global compliance regulation specifics.

Behavioral Questions

Describe your crypto leadership experience.
Explain managing global remote teams effectively.
Detail handling regulatory challenges.
Discuss creative problem-solving in partnerships.

Frequently Asked Questions