General Manager, Embed and Ramp

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

Kraken is expanding how crypto reaches end users — not only through our exchange, but by powering crypto experiences for partners across banks, fintechs, wallets, and platforms. To lead this effort, we’re hiring a General Manager, Embed and Ramp to own and scale Kraken Embed and Kraken Ramp.

This is a senior, high-impact GM role with end-to-end accountability for business outcomes. You’ll operate with a startup mindset inside Kraken’s shared platform model — growing revenue, driving adoption, and building durable partner relationships, while leveraging existing Kraken infrastructure across exchange, payments, blockchain, compliance, and risk.

This role requires a commercial, externally oriented leader who understands how to grow B2B or B2B2C services, build a sales pipeline, and translate partner needs into scalable product strategy.

The Opportunity

• Own the overall success of Kraken Embed and Kraken Ramp, including strategy, adoption, revenue growth, and partner outcomes.
• Act as the GM and business owner for these services, with accountability for results rather than just roadmap delivery.
• Define and evolve product strategy and roadmap in close partnership with product and engineering managers, payments, and blockchain platform teams.
• Drive go-to-market execution including pricing, packaging, partner segmentation, and distribution strategy.
• Work deeply with Sales leadership and frontline sellers to support pipeline development, deal execution, and strategic account growth.
• Be externally facing with partners and prospective clients, including sales calls, executive meetings, and select industry events.
• Build and scale relationships across banks, neobanks, fintechs, and embedded finance platforms, leveraging existing networks where possible.
• Lead and develop a growing team across product and engineering.
• Align closely with Compliance, Legal, Risk, and Operations to navigate regulatory and operational constraints across global markets.
• Represent Kraken Embed and Ramp internally, securing resources, aligning priorities, and unblocking cross-functional dependencies.
• Define and track success metrics across adoption, volume, revenue, and partner success.

Skills You Should HODL

• Senior leader with experience owning and growing a B2B or B2B2C product or services business, ideally in SaaS, fintech, payments, or embedded finance.
• Strong commercial instincts with real experience building sales pipelines, supporting deals, and scaling revenue through partnerships.
• Experience working closely with product and engineering teams, with enough technical fluency to guide tradeoffs without being hands-on.
• Familiarity with regulated financial services, payments infrastructure, or crypto-as-a-service platforms is a strong plus.
• Ability to lead through influence, align executives, and drive execution across complex dependencies.
• Externally credible leader who enjoys engaging with clients, partners, and the broader ecosystem.
• People leader who can scale teams thoughtfully as the business grows.

About Kraken

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.

Key skills/competency

• Business Ownership
• Product Strategy
• Revenue Growth
• Partner Relationships
• Go-to-Market
• Sales Leadership
• Team Development
• Cross-functional Alignment
• Regulatory Compliance
• Embedded Finance