Director, Brand Marketing
Known · New York, NY
- On site
- Full-time
- $170,000 / year
- New York, NY
Job highlights
- Lead brand strategy and execution for clients.
- Drive new business opportunities and client growth.
- Manage and mentor strategy managers and analysts.
- Develop data-driven brand narratives and insights.
- Collaborate across disciplines for innovative work.
About the role
About Known
Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 250+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with top ten status on The Agency A-List for 2024 & 2025, and as Ad Age’s Data & Insights Agency of the year for a record third year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios, Effies, Cannes Lions Awards, ProMax Agency of the Year, Fast Company’s World Changing Ideas, Digiday’s 2025 Best AI Platform and Digiday’s Most Innovative Media Agency, to name a few.We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.
About the Team
The Brand Marketing team is a group of passionate strategists and creative thinkers who are motivated by one common goal: to push the envelope in producing the best possible work, and to have fun doing it. We are storytellers, cultural anthropologists, client whisperers, and trusted thought partners to our peers in creative, media, data science, and insights. Our work ranges from the existential to executional – partnering with clients on everything from foundational 10-year vision strategies to full-funnel tactical campaign planning. We craft big ideas that help our clients – and their customers – push past the expected and see the world differently.About the Role
The Director of Brand Marketing is a senior leader and trusted advisor — both a big-picture thinker and a hands-on collaborator. You’ll lead strategic vision and execution across a range of client engagements while driving new business opportunities. A seasoned expert in your craft, you’ll scale your thinking across teams and serve as a strategic partner to colleagues and clients alike. For this position, you’ll be dedicated to servicing a client in the healthcare space - category experience is required.In this Role, You Will
- Lead strategy managers and analysts through project vision-setting and deliverable execution, serving as a thought partner and sounding board.
- Help teams gather and synthesize data, cultural trends, and industry insights to uncover unexpected audience behaviors and market opportunities that drive meaningful results.
- Own the development and stewardship of sharp strategic narratives anchored in data-driven analysis, deep brand knowledge, and actionable insight.
- Lead integrated and brand-focused new business opportunities, decoding RFPs, shaping strategic recommendations, developing pitch positioning, and partnering with creative leaders to craft winning stories.
- Drive innovation in how we work — from applying proprietary AI and analytics tools to evolving how brand strategy integrates across practice areas.
- Build trusted partnerships with clients, deeply understanding their challenges, ambitions, and business context, and ultimately driving account growth.
- Manage a portfolio of clients simultaneously, ensuring high-quality work and healthy team dynamics across all engagements.
- Identify and own workstreams related to improving team operations, client/project management, and cross-team collaboration.
- Contribute to developing agency and discipline thought leadership narratives that showcase and amplify our ideas, capabilities, and product innovation.
You Are
- A proactive leader who brings structure, vision, and optimism to ambiguous or high-stakes environments.
- A collaborative mentor who is excited to partner with colleagues across disciplines and elevate the quality and clarity of our work.
- A compelling storyteller — both on page and in the room — who can articulate complex ideas simply and powerfully.
- A systems thinker – you know how to help ideas travel across stakeholders, channels and environments.
- Confident navigating a variety of categories and energized by solving new types of problems.
Requirements
- 8+ years of experience in brand, communications, or marketing strategy (agency or brand-side), healthcare experience strongly preferred.
- Empathy, intellectual curiosity, and an inclination towards action.
- Proven experience developing and presenting high-impact brand strategies and narratives.
- Strong record of participation in or leadership of new business efforts.
- Mastery of research synthesis, strategic storytelling, and cross-functional collaboration.
- Exceptional writing, communication, and presentation skills.
- NYC-based with hybrid in-office collaboration (3 days per week).
Some of Our Perks
- Unlimited paid time off
- 401k with company matching and no vesting period
- Annual bonuses
- Generous medical plan
- Paid parental leave
One Last Thing to Ask Yourself
All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.The base salary for this position is $145K - $170K.This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.Key Skills/Competency
- Brand Strategy
- Marketing Strategy
- Client Relationship Management
- New Business Development
- Team Leadership
- Healthcare Marketing
- Strategic Storytelling
- Data-Driven Analysis
- Cross-functional Collaboration
- Agency Operations
Skills & topics
- Director of Brand Marketing
- Brand Strategy
- Marketing Strategy
- Healthcare Marketing
- Agency
- Client Management
- New Business Development
- Team Leadership
- Strategic Planning
- Creative Direction
How to get hired
- Research Known's values: Understand their culture of innovation, collaboration, and continuous learning.
- Tailor your resume: Highlight 8+ years of brand/marketing strategy experience, especially in healthcare.
- Showcase your impact: Provide examples of developing high-impact brand strategies and leading new business efforts.
- Prepare for interviews: Be ready to discuss your leadership, storytelling, and problem-solving skills with examples.
- Network strategically: Connect with Known employees on LinkedIn to gain insights into the company and role.
Technical preparation
Master brand strategy frameworks.,Analyze market trends and consumer behavior.,Develop data-driven strategic narratives.,Prepare compelling presentation materials.
Behavioral questions
Describe a complex brand strategy you developed.,How do you mentor and lead junior strategists?,Share an example of driving new business.,How do you handle ambiguity and high-stakes projects?
Frequently asked questions
- What is the base salary range for the Director of Brand Marketing role at Known?
- The base salary range for the Director of Brand Marketing position at Known is $145,000 - $170,000 per year, in compliance with pay transparency laws. This range is exclusive of additional Known benefits.
- Does Known offer remote work options for the Director of Brand Marketing position?
- Known operates as a distributed workforce, and while many employees work in a hybrid setting, remote options are available for some positions. The Director of Brand Marketing role requires NYC-based hybrid in-office collaboration (3 days per week).
- What industry experience is required for the Director of Brand Marketing role at Known?
- The Director of Brand Marketing role at Known requires category experience in the healthcare space. This is a critical requirement for servicing clients within this sector.
- What are the key values of Known's company culture?
- Known's culture is built on four core values: 'We are one team,' 'We see the good,' 'We never stop learning,' and 'There’s always a better way.' They encourage employees to bring their whole selves to work and shape the company culture.
- What is the typical work arrangement for this Director of Brand Marketing role?
- This Director of Brand Marketing role is based in NYC and requires a hybrid work arrangement, with 3 days per week of in-office collaboration.
- What kind of benefits does Known offer its employees?
- Known offers a comprehensive benefits package including unlimited paid time off, 401k with company matching (no vesting period), annual bonuses, a generous medical plan, and paid parental leave.
- How does Known leverage data and science in its marketing approach?
- Known differentiates itself by pairing PhD data scientists with creatives, strategists, and engineers. They emphasize that when creative truly collaborates with science, strategy, and technology, innovative work is produced, utilizing proprietary AI and analytics tools.
- What are the primary responsibilities of the Director of Brand Marketing at Known?
- The Director of Brand Marketing will lead strategic vision and execution for client engagements, drive new business, mentor teams, develop data-driven narratives, manage client portfolios, and foster innovation in brand strategy integration.