Competitive Intelligence Analyst

About KnowBe4

Join the cybersecurity company that puts security first; literally and without compromise. At KnowBe4, our AI-driven Human Risk Management platform empowers over 70,000 organizations worldwide to strengthen their security culture and transform their workforce from their biggest vulnerability into their strongest security asset. As the undisputed industry standard with unusually high customer retention rates and recognition as a Leader by G2 and TrustRadius, we're not just providing security awareness training - we're redefining what it means to be a trusted security partner in an increasingly complex threat landscape.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.

Remote positions open to the US only.

The Role: Competitive Intelligence Analyst

The Competitive Intelligence Analyst is responsible for gathering, analyzing, and disseminating critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping KnowBe4 win in the market by supporting our global Revenue and Channel teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing, sales, and corporate strategy.

Responsibilities

• Continuous Competitive Monitoring and Research: Conduct ongoing competitive research using earnings calls, analyst reports, and third-party tools (e.g., AlphaSense, Crayon, Chorus, Gong, SFDC), supplemented by field intelligence. Uncover strategic insights from this research to inform deal strategy and enhance sales enablement. Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
• Competitive Intelligence Content Development: Develop and maintain comprehensive competitive intelligence resources, including competitive battle cards, detailed competitor profiles, and market analysis reports. Conduct detailed analyses of cybersecurity competitors, focusing on product features, pricing models, market positioning, strategic direction, and customer perceptions.
• Insight Generation And Analysis: Lead competitive win-loss analysis projects to identify patterns, derive actionable insights, and develop recommendations for improving win rates. Perform competitive mystery shopping to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
• Cross-Functional Collaboration And Communication: Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives. Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends. Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning.

Minimum Qualifications

• Bachelor's degree in computer science, cybersecurity, business, or a related field; advanced degree preferred.
• 3+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry.
• Experience leveraging qualitative and quantitative research methods to drive decision-making.
• Demonstrated ability to synthesize complex information into actionable insights and recommendations.
• Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
• Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
• Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
• Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis.
• Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards.
• Detail-oriented with strong organizational and project management skills.
• Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
• Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
• Comfortable working in a fast-paced environment, with a proactive and self-starter mindset.

Our Fantastic Benefits

We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.

Key skills/competency

• Competitive Analysis
• Market Research
• Cybersecurity Industry Knowledge
• Strategic Analysis
• Data Interpretation
• Sales Enablement
• Product Marketing Collaboration
• Win-Loss Analysis
• Go-to-Market Strategy
• Cross-functional Communication