Competitive Intelligence Analyst (Remote)
KnowBe4 · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Job highlights
- Analyze competitive landscape for strategic advantage.
- Develop actionable insights for sales and marketing.
- Monitor industry trends and emerging threats.
- Collaborate cross-functionally with internal teams.
- Support global Revenue and Channel teams.
About the role
Competitive Intelligence Analyst
KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We're pioneering a new era of security. AI-powered since 2016. And market-leading since day one.
Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against deepfakes, and emerging AI-powered threats.
We believe that protecting organizations from cyberthreats and creating a positive environmental impact go hand in hand. True resilience is collective, it requires us to protect our people, our data, and our planet.
Remote positions open to the US only.
About the Role
The Competitive Intelligence Analyst is responsible for gathering, analyzing, and disseminating critical competitive insights that inform strategic decision-making within our organization. You will play a critical role in helping KnowBe4 win in the market by supporting our global Revenue and Channel teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing, sales, and corporate strategy.
Responsibilities
Continuous Competitive Monitoring and Research:
- Conduct ongoing competitive research using earnings calls, analyst reports, and third-party tools (e.g., AlphaSense, Crayon, Chorus, Gong, SFDC), supplemented by field intelligence.
- Uncover strategic insights from this research to inform deal strategy and enhance sales enablement.
- Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
Competitive Intelligence Content Development:
- Develop and maintain comprehensive competitive intelligence resources, including competitive battle cards, detailed competitor profiles, and market analysis reports.
- Conduct detailed analyses of cybersecurity competitors, focusing on product features, pricing models, market positioning, strategic direction, and customer perceptions.
Insight Generation And Analysis:
- Lead competitive win-loss analysis projects to identify patterns, derive actionable insights, and develop recommendations for improving win rates.
- Perform competitive mystery shopping to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
Cross-Functional Collaboration And Communication:
- Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives.
- Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends.
- Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning.
Minimum Qualifications
- Bachelor's degree in computer science, cybersecurity, or a related field.
- 3+ years of experience in competitive intelligence, sales engineer or field sales engineer within the cybersecurity industry.
- Experience leveraging qualitative and quantitative research methods to drive decision-making.
- Demonstrated ability to synthesize complex information into actionable insights and recommendations.
- Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
- Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
- Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
- Strong analytical, research, and data interpretation skills, with proficiency in tools and methodologies used for competitive analysis.
- Exceptional written, verbal, and visual communication skills, with the ability to craft compelling reports, presentations, and battlecards.
- Detail-oriented with strong organizational and project management skills.
- Excellent written and verbal communication skills with experience presenting to diverse audiences, including executives.
- Ability to work cross-functionally with Sales, Product, and Marketing to shape strategy and influence decision-making.
- Comfortable working in a fast-paced environment, with a proactive and self-starter mindset.
Compensation and Benefits
The base pay for this position ranges from $100,000 - $120,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
Application deadline: 5/15/2026. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified.
We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.
Note: An applicant assessment and background check may be part of your hiring procedure.
KnowBe4 is an equal opportunity employer. If you require reasonable accommodation, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
Key skills/competency
- Competitive Intelligence Analyst
- Cybersecurity
- Market Research
- Data Analysis
- Strategic Decision-Making
- Sales Enablement
- Product Development
- Marketing Strategy
- Competitive Analysis Tools
- Communication Skills
Skills & topics
- Competitive Intelligence Analyst
- Cybersecurity
- Human Risk Management
- Market Research
- Data Analysis
- Sales Enablement
- Strategic Analysis
- AI Security
- Remote Job
- US Only
How to get hired
- Tailor your resume: Highlight competitive intelligence, cybersecurity, and sales support experience.
- Showcase analytical skills: Emphasize experience with research tools and data synthesis.
- Demonstrate collaboration: Provide examples of cross-functional teamwork and communication.
- Research KnowBe4: Understand their leadership in Human Risk Management and AI security.
- Prepare for interviews: Be ready to discuss competitive analysis methodologies and strategic recommendations.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the primary responsibilities of a Competitive Intelligence Analyst at KnowBe4?
- The Competitive Intelligence Analyst at KnowBe4 is responsible for gathering, analyzing, and sharing competitive insights to inform strategic decisions. This includes monitoring market trends, competitor strategies, product developments, and customer feedback to support sales, marketing, and product teams.
- What qualifications are essential for the Competitive Intelligence Analyst role at KnowBe4?
- Key qualifications include a Bachelor's degree in a relevant field, 3+ years of experience in competitive intelligence or sales engineering within cybersecurity, strong analytical and research skills, experience with competitive analysis tools, and excellent communication abilities. Familiarity with cybersecurity concepts is strongly preferred.
- Is the Competitive Intelligence Analyst position at KnowBe4 remote?
- Yes, this is a remote position, but it is open to candidates located within the United States only.
- What is the expected salary range for the Competitive Intelligence Analyst at KnowBe4?
- The base pay for this position ranges from $100,000 to $120,000 annually, with the final salary dependent on the applicant's skills and experience alignment with the role.
- What kind of benefits does KnowBe4 offer its employees?
- KnowBe4 offers a comprehensive benefits package, including company-wide bonuses, employee referral bonuses, adoption and tuition reimbursement, certification reimbursement, and a fun, high-tech work environment.
- How does KnowBe4 approach diversity and inclusion in its hiring process?
- KnowBe4 is an equal opportunity employer and considers all applicants without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. They also provide reasonable accommodation for individuals needing assistance.
- What tools are commonly used for competitive analysis at KnowBe4 for this role?
- The job description mentions tools such as AlphaSense, Crayon, Chorus, Gong, and SFDC for competitive research, alongside earnings calls, analyst reports, and field intelligence.
- How important is experience in the cybersecurity industry for this role?
- Experience within the cybersecurity industry is strongly preferred, as familiarity with its concepts, technologies, and key players is crucial for effectively performing competitive intelligence analysis in this domain.