SEO Manager

Brighter Futures Start Here

We are an inclusive team who power two of the most iconic and loved brands, Kmart and Target. We have more than 50,000 passionate individuals across our stores, distribution centres, and offices around the globe.

With our brands touching the lives of almost two million customers every week, you’ll feel the impact of the work you’ll do every day. As a leader in the retail market, we’re optimistic about our future and yours. We’re changing at a rapid rate, giving you challenging work that you’ll be proud of.

Join the team

We have an exciting opportunity for a SEO Manager to join Kmart Group! The SEO Manager is responsible for owning and leading the development of a comprehensive enterprise ecommerce SEO strategy that delivers online traffic and sales growth opportunities across both Kmart and Target brands. This role works cross-functionally with Product, Engineering, Customer Experience (CX), and Marketing teams to build and execute a strategic roadmap aimed at driving online and in-store traffic and revenue through enhanced organic search performance across desktop and mobile platforms.

What You’ll Be Doing

• Create, develop and execute SEO strategy and ongoing program of work
• Develop strategic and innovative SEO initiatives that will help us boost our organic performance online and in-store
• Perform comprehensive audits of our portfolio and gap/threat analysis of competitors
• Create and develop a local SEO strategy through optimising Kmart Group's Google My Business platform to drive incremental foot traffic via SEO
• Conduct research, provide recommendations and proactively share SEO strategies/tactics that will help elevate areas of SEO improvement
• Motivate to develop and engage SEO Specialists within the team
• Be responsible for content strategy and auditing on target.com.au, kmart.com.au and kmart.co.nz to design a high performing SEO Content framework that will provide guidance to cross functional teams

To be successful in this role you’ll have:

• 10-15 years' experience in a similar role or field
• Extensive experience in organic content strategy, as well as the technical SEO, paid/organic search synergies, off-site link building, and SEO for CMS/ecommerce platforms
• An experienced people leader of SEO teams across technical, content, and link building
• Experience developing & implementing an SEO strategy for a large ecommerce business
• Hands on technical and content SEO optimisation experience with agency client facing responsibility a strong asset
• Working knowledge of Angular, React, HTML, AJAX CSS, PHP, Java-script, and other valuable media technologies
• Advanced knowledge & experience of Google Analytics, Google Search Console, SEO enterprise tools (BrightEdge, SEMRush), SEO A/B testing tools (e.g. Clarity), and Screaming Frog

This is a highly collaborative role requires exceptional senior stakeholder management across cross-functional teams. We are looking for a strategic leader with a results driven mindset that can formulate and inspire others around the vision for SEO at Kmart - clearly communicating the value of a SEO project to any audience.

Benefits we’ll offer you:

• Flexible hybrid working options through our Flex Where, Flex When, Flex Well policy.
• A team member discount card that gives you a discount at Kmart, Target, Officeworks and Bunnings
• Access to the Kmart for You benefits program which entitles you to exclusive discounts and benefits in the areas of entertainment, travel, lifestyle, and health – with over 60 suppliers!
• We want you to feel rewarded for your commitment and hard work that's why eligible team members get the opportunity to participate in a bonus program
• We offer inclusive parental leave, and ongoing support offered though our partnership with Circle In for team members of all backgrounds and family circumstances
• A dynamic learning and support program
• Opportunity to fast track your career through our Mentor Program as a Mentee or Mentor
• A Kudos recognition program, where you are nominated by your peers to spin a wheel, to win a stack of cool prizes
• Great career opportunities across the broader Wesfarmers Group

Key skills/competency

• SEO Strategy
• Organic Search
• Technical SEO
• Content Strategy
• Google Analytics
• eCommerce SEO
• SEMRush
• Link Building
• Google My Business
• Stakeholder Management