Senior Content Marketing Manager
KLDiscovery · United States
- Hybrid
- Full-time
- $115,000 / year
- United States
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Job highlights
- Lead content strategy and drive pipeline growth.
- Create compelling narratives from complex topics.
- Utilize AI for content creation and optimization.
- Collaborate cross-functionally for content impact.
- Optimize content for SEO and performance metrics.
About the role
About KLDiscovery
KLDiscovery is a leading provider of eDiscovery software and services combining unparalleled client service, deep domain expertise, and modern digital tools to help clients navigate complex legal, regulatory, and data challenges.
The Role
KLDiscovery is seeking a Senior Content Marketing Manager to lead the development of high-impact, insight-driven content that strengthens our brand authority, engagement, and drives measurable pipeline growth. This is a role for a strategic builder and hands-on operator, someone who can develop a clear content vision while also executing with precision. You will transform complex legal, technical, and data-driven concepts into compelling narratives that resonate with enterprise and legal audiences. You will play a critical role in shaping how KLDiscovery shows up in the marketing, owning not just content creation, but how content is structured, scaled, and continuously improved. The ideal candidate is intellectually curious and thrives in complexity. You are energized by turning dense, technical subject matter into clear, persuasive storytelling. You are highly proficient in using AI as a force multiplier; you can generate, refine, and elevate content while ensuring it meets strict standards for accuracy, tone, and brand consistency. You operate with a balance of speed and precision, and you are comfortable working cross-functionally in a fast-paced environment where content directly impacts revenue. This role will report into the VP of Product Marketing and Content Strategy. Annual salary for the position is $80,000 to $115,000.
What You’ll Do
Content Strategy and Planning
- Build and own content strategy aligned to the buyer journey
- Develop quarterly content plans tied to campaigns and go-to-market priorities
- Partner with Demand Generation and Product Marketing to drive pipeline impact
Content Development and Thought Leadership
- Create and lead the development of a range of content, including white papers, case studies, blogs, webinars, and other strategic assets
- Translate complex eDiscovery topics into clear, engaging content
- Develop content that positions KLDiscovery as a trusted and differentiated industry voice
AI-Driven Content Creation and Optimization
- Leverage generative AI tools to support content creation, research, and ideation
- Apply prompt engineering techniques to produce on-brand, high-quality outputs
- Edit and refine AI-generated content to meet standards for tone, accuracy, and clarity
Cross-Functional Collaboration
- Partner with Product Marketing, Sales, and subject matter experts to ensure accuracy and relevance
- Support and elevate sales enablement with case studies and supporting assets
- Interview internal experts and translate insights into high-impact content
SEO and Performance Optimization
- Optimize content for search and discoverability
- Track performance including traffic, engagement, and conversion
- Use analytics tools to continuously refine and improve content performance
Lead Generation Support
- Develop and optimize gated content to support lead generation and nurturing
- Align content with campaigns to drive MQL and SQL growth
- Continuously improve content effectiveness based on conversion and pipeline performance
What You Bring
- 5 to 8+ years of content marketing experience in B2B, SaaS, or legal technology
- Proven ability to create high-quality, technical content for professional or enterprise audiences
- Demonstrated experience using generative AI tools for content creation, editing, and optimization, including prompt engineering and output refinement
- Strong understanding of content strategy, demand generation, and pipeline growth
- Experience working with SEO/GEO/AIO best practices and analytical tools
- Creative problem-solving abilities with a strong attention to detail.
- Ability to collaborate across departments, manage multiple projects and stakeholders in a fast-paced, results-oriented environment.
Preferred
- Experience in eDiscovery, legal technology, or litigation support
- Understanding of legal workflows and data management
- Experience creating content for legal, technical, or enterprise audiences
Success Metrics
- Content contribution to pipeline, lead generation, and revenue generation
- Engagement and performance metrics across content channels
- Conversion rates from content to MQL and SQL
- Growth in Organic traffic and SEO/GEO/AIO performance
KLDiscovery is an equal opportunity employer committed to building a diverse and inclusive team.
Key skills/competency
- Content Strategy
- Content Marketing
- Demand Generation
- B2B Marketing
- SaaS Marketing
- Legal Technology
- AI Content Creation
- Prompt Engineering
- SEO
- Performance Optimization
Skills & topics
- Content Marketing Manager
- Content Strategy
- B2B Marketing
- SaaS
- Legal Technology
- AI Content
- Demand Generation
- SEO
- Thought Leadership
- Marketing Manager
How to get hired
- Tailor your resume: Highlight your B2B, SaaS, or legal tech content marketing experience, focusing on AI tool proficiency and pipeline growth impact.
- Craft a compelling cover letter: Showcase your ability to translate complex topics and your strategic content vision for KLDiscovery.
- Prepare for technical questions: Be ready to discuss your experience with generative AI, prompt engineering, and SEO best practices.
- Demonstrate collaboration skills: Provide examples of how you've worked cross-functionally to drive results in a fast-paced environment.
- Research KLDiscovery: Understand their client service, domain expertise, and digital tools to align your application with their mission.
Technical preparation
Master AI prompt engineering for content.,Practice translating complex legal topics.,Study SEO and content performance analytics.,Prepare examples of AI content optimization.
Behavioral questions
Describe a complex topic you simplified.,How do you balance speed and precision?,Share experience managing multiple stakeholders.,How do you measure content marketing success?
Frequently asked questions
- What are the key responsibilities for a Senior Content Marketing Manager at KLDiscovery?
- The Senior Content Marketing Manager at KLDiscovery will lead content strategy, develop content plans, create various content assets (white papers, blogs, webinars), leverage AI for content creation and optimization, collaborate with internal teams, and focus on SEO and performance metrics to drive lead generation and pipeline growth.
- What experience is required for the Senior Content Marketing Manager role at KLDiscovery?
- KLDiscovery requires 5 to 8+ years of content marketing experience in B2B, SaaS, or legal technology. Proven ability to create technical content, demonstrated experience with generative AI tools (including prompt engineering), and a strong understanding of content strategy, demand generation, and pipeline growth are essential.
- Is this Senior Content Marketing Manager role remote?
- Yes, the Senior Content Marketing Manager role is remote, with a preference for candidates located anywhere within the US. This allows for a broad talent pool to apply for this position.
- What is the salary range for the Senior Content Marketing Manager position?
- The annual salary for the Senior Content Marketing Manager position at KLDiscovery ranges from $80,000 to $115,000, depending on experience and qualifications.
- How does KLDiscovery utilize AI in content creation for this role?
- KLDiscovery expects the Senior Content Marketing Manager to be highly proficient in using generative AI tools as a force multiplier. This includes using AI for content creation, research, ideation, applying prompt engineering techniques, and editing AI-generated content to meet brand standards for accuracy, tone, and clarity.
- What kind of content will I be creating as a Senior Content Marketing Manager at KLDiscovery?
- You will be responsible for creating a range of strategic content assets, including white papers, case studies, blogs, webinars, and other materials designed to engage enterprise and legal audiences and establish KLDiscovery as a thought leader.
- Who does the Senior Content Marketing Manager report to at KLDiscovery?
- The Senior Content Marketing Manager will report directly to the VP of Product Marketing and Content Strategy at KLDiscovery.
- What are the key success metrics for this role?
- Success will be measured by content's contribution to pipeline, lead generation, and revenue. Other key metrics include engagement and performance across content channels, conversion rates from content to MQL and SQL, and growth in organic traffic and SEO/GEO/AIO performance.
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