Content Marketing Manager - Social Media Lead Gen

@ Kit

About Kit

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease by providing a marketing hub that supports email marketing, digital product sales, and more. Kit is dedicated to helping creators earn a living and is on a mission to help creators earn $1 billion using our platform. Our team is 100% remote and values innovative, adaptable talent.

The Role

As a Content Marketing Manager - Social Media Lead Gen at Kit, you will bridge creative storytelling with measurable business outcomes. You will own Kit's social media strategy and execution, develop engaging content, and drive qualified lead generation through platforms like LinkedIn, Instagram, TikTok, and Twitter/X. The role is structured as 60% execution, 30% strategy, and 10% internal collaboration. This position is ideal for an established creator with hands-on experience in growing social media channels and converting engagement into leads.

Your Support System

You will report to the Head of Marketing, Christina Lhi, and join an 8-person team, including various senior marketing professionals. You will have direct access to Kit's creator community and customer success stories to fuel authentic content creation.

What You Will Do

First Week: Analyze current social presence and conduct competitive analysis. Attend introductory meetings with Marketing, Product, and Creator Success teams, and familiarize yourself with social media tools and brand guidelines.

First Month: Complete a social media audit and develop platform-specific strategies. Shadow customer interviews and present a 90-day content calendar with clear KPIs.

First Six Months: Establish Kit as a trusted voice in the creator economy through innovative content. Drive measurable follower growth and implement social lead generation strategies. Launch at least one viral campaign to expand reach.

First Year: Position Kit as the go-to social media presence for creator marketing education. Directly support revenue goals with qualified lead generation and enhanced brand authority.

What Will Set You Up For Success

• Expertise in platform-native content creation across major social networks.
• Proven track record in social media lead generation and conversion.
• Strong visual content creation and analytics skills.
• Ability to build and engage genuine online communities.
• Excellent project management and strategic planning capabilities.

Perks & Benefits

Profit sharing, equity, 401k with a match, comprehensive health benefits, generous equipment allowance, individual learning budgets, gender affirming and childcare benefits, paid time off including holidays, sick leave, parental leave, sabbatical options and more. Participate in in-person or virtual retreats and enjoy team events and seasonal breaks.

How to Apply

Follow our structured hiring process: phone screen, hiring manager screen, work sample, and technical interview. Complete the application with a cover letter and detailed responses. Kit is an equal opportunity employer and encourages diverse applicants to apply even if they meet 50% of the requirements.

Key skills/competency

• Social Media
• Lead Generation
• Content Strategy
• Creator Community
• Analytics
• Visual Content
• Project Management
• Digital Marketing
• Engagement
• Strategy