Web Analyst H/F
Kicklox · Lyon, Auvergne-Rhône-Alpes, France
- On site
- Full-time
- €55,000 / year
- Lyon, Auvergne-Rhône-Alpes, France
Job highlights
- Analyze web traffic and user behavior.
- Utilize Google Analytics and other tools.
- Optimize SEO, SEM, and web pages.
- Collaborate with marketing and development teams.
- Improve user experience and conversions.
About the role
Web Analyst
Kicklox is seeking a Web Analyst to join their client's team. This role is available immediately.
Responsibilities
- Collect and analyze web traffic data to derive insights into user behavior.
- Utilize web analytics tools like Google Analytics to monitor site and campaign performance.
- Prepare detailed reports on web trends and site performance.
- Collaborate with marketing teams to optimize SEO and SEM strategies.
- Test and optimize web pages to increase engagement and conversions.
- Work with developers and designers to enhance user experience based on collected data.
Missions
- Analyze website performance and provide recommendations to optimize traffic and conversion rates.
Job Details
- Start Date: As soon as possible
- End Date: Not specified
- Candidates Sought: 1
- Experience: 6+ years
- Contract Type: Permanent, Full-time
- Compensation: €45,000 - €55,000 per year, depending on experience
- Location: 8th arrondissement, Lyon, France
- Partial Remote Work Available
Required Profile
- Proficiency in web analytics tools (Google Analytics, Adobe Analytics, Matomo).
- Knowledge of web metrics, tracking techniques, and A/B testing.
- Skills in data collection, analysis, and interpretation.
- Ability to create reports and recommendations to improve traffic and conversion.
- Excellent communication and documentation skills.
- Ability to work in a team and collaborate with marketing and development teams.
- Analytical mindset and attention to detail.
Languages
- French
About the Company
Since 2016, Kicklox has been connecting tech talent with industrial companies for innovative projects. Their Talent Management System platform digitizes skills referencing, project staffing, and mission tracking for enhanced responsiveness and quality. Kicklox boasts a community of over 150,000 qualified tech talents available for freelance missions or direct CDI recruitment. Their expert team provides support and advice to clients and the community throughout project phases and digital transformation initiatives. With these three core pillars, Kicklox offers hybrid digital services to help clients rapidly access all necessary skills amidst the talent shortage in industry, tech, and innovation.
Company Size
15-50 employees
Key skills/competency
- Web Analytics
- Google Analytics
- Data Analysis
- SEO
- SEM
- A/B Testing
- User Behavior
- Conversion Optimization
- Reporting
- User Experience
Skills & topics
- Web Analyst
- Data Analysis
- Google Analytics
- Adobe Analytics
- Matomo
- SEO
- SEM
- A/B Testing
- Conversion Optimization
- User Experience
- Reporting
- Web Traffic
- Digital Marketing
- Lyon
- France
- CDI
- Full-time
- Tech Talent
- Industrial Projects
How to get hired
- Tailor your resume: Highlight web analytics, Google Analytics, and A/B testing experience.
- Showcase data skills: Quantify achievements in reporting, traffic optimization, and conversion rates.
- Prepare for interviews: Be ready to discuss data analysis, user behavior insights, and SEO/SEM strategies.
- Understand Kicklox: Research their platform, mission, and focus on tech talent for industrial clients.
- Ask insightful questions: Inquire about team collaboration, specific project challenges, and company growth.
Technical preparation
Master Google Analytics, Adobe Analytics, Matomo.,Practice A/B testing and tracking techniques.,Develop strong data collection and analysis skills.,Create compelling performance reports and recommendations.
Behavioral questions
Describe a time you improved conversions.,How do you handle conflicting data interpretations?,Explain a complex analysis to a non-technical person.,How do you collaborate with marketing and dev teams?
Frequently asked questions
- What are the main responsibilities of a Web Analyst at Kicklox?
- The Web Analyst will collect and analyze web traffic data, use tools like Google Analytics, prepare performance reports, optimize SEO/SEM strategies, and collaborate with marketing and development teams to enhance user experience and conversions.
- What web analytics tools are essential for this Web Analyst role?
- A strong proficiency in web analytics tools such as Google Analytics, Adobe Analytics, and Matomo is required for this Web Analyst position.
- Does Kicklox offer remote work for the Web Analyst position?
- Yes, this Web Analyst role offers partial remote work, allowing for flexibility alongside on-site work in Lyon, France.
- What kind of experience is required for the Web Analyst job?
- The ideal candidate for this Web Analyst role should have at least 6 years of relevant experience in web analytics and related fields.
- What is the expected salary range for the Web Analyst position?
- The Web Analyst position offers an annual salary ranging from €45,000 to €55,000, based on the candidate's experience and qualifications.
- How can I highlight my qualifications for the Web Analyst role on my resume?
- Emphasize your experience with Google Analytics, data analysis, A/B testing, SEO/SEM optimization, and your ability to generate actionable insights and reports for the Web Analyst role.
- What are the key performance indicators (KPIs) a Web Analyst at Kicklox might track?
- A Web Analyst would typically track KPIs related to website traffic, user engagement, conversion rates, bounce rates, SEO rankings, and campaign performance, providing data-driven recommendations for improvement.
- How does Kicklox support digital transformation for its clients?
- Kicklox supports digital transformation by leveraging its platform to connect tech talent with industrial companies, facilitating projects and offering expert guidance on digital strategy and innovation.