Marketing Manager

Marketing Manager

We are seeking an experienced Advertising and Promotions Manager to support the development and training of AI-driven advertising solutions. This remote role combines hands-on campaign strategy expertise with the opportunity to refine and guide AI models to reflect modern advertising standards, creative strategy, and performance optimization practices. This position is ideal for a marketing professional who thrives at the intersection of creativity, analytics, and emerging technology.

Key Responsibilities

• Plan, direct, and coordinate advertising strategies and promotional campaigns across multiple channels
• Develop and refine advertising copy, scripts, layouts, and multimedia content to ensure brand consistency and strategic alignment
• Translate real-world campaign strategy and execution processes into structured inputs for AI model training
• Review and evaluate AI-generated advertising outputs for strategic accuracy, messaging quality, and compliance with best practices
• Collaborate with cross-functional teams including sales, creative, media, and analytics to ensure campaign effectiveness
• Analyze performance metrics and campaign data to inform optimization strategies and improve AI training datasets
• Document campaign workflows and decision-making frameworks to support AI model enhancement
• Stay current with trends in digital advertising, automation, and AI-powered marketing tools

Required Skills and Qualifications

• Proven experience in advertising, promotions management, or a related marketing leadership role
• Strong background in advertising strategy and multi-channel campaign management
• Proficiency with digital advertising platforms and campaign analytics tools
• Excellent written and verbal communication skills, including strong copywriting abilities
• Demonstrated project management skills with the ability to manage multiple campaigns simultaneously
• Analytical mindset with experience in performance reporting and optimization
• Comfortable working independently in a fully remote environment
• Strong collaboration skills across creative, technical, and business teams

Preferred Qualifications

• Experience contributing to AI model training, marketing automation, or data annotation initiatives
• Background in mentoring, training, or leading marketing teams
• Familiarity with advertising regulations, compliance standards, and brand governance frameworks
• Experience working with cross-functional technology teams on digital transformation initiatives

Key skills/competency

• Advertising strategy
• Campaign management
• AI model training
• Digital advertising platforms
• Campaign analytics
• Copywriting
• Project management
• Performance optimization
• Marketing automation
• Cross-functional collaboration